SEO for universities is important for a number of reasons, which we will explore. Does your university website need optimisation help, help in getting higher on organic web searches? Then you are best talking to an search engine optimisation agency that has experience in the education industry and in doing SEO for universities. For free advice and quotes from SEO companies with university website optimisation experience, just fill in the form opposite.
Search engine optimisation is not necessarily as essential for a university website as a commercial business. However is still important as the website does need to be found easily. For this reason, making the site SEO friendly, and encouraging new student registrations. These day’s, people rate a business/institution on how visible it is on the internet, if the website is difficult to find, or looks bad – then it says a lot about the university. A little like a shop being judged by it’s window display. Generally, the more famous a university is (Cambridge, Oxford, St Andrews because of Prince William), the easier the optimisation is to do on it.
Site optimisation is an ongoing process, it never really ends as the internet (and websites) and continually evolving and developing. Therefore optimisation is going to be an ongoing process and SEO prices will be ongoing also. Normally search companies will charge a monthly retainer for optimisation work (dependent on the amount of work that needs to be done). SEO for universities should not be too expensive, as the competition between universities is not high.
There are thousands of SEO agencies around the UK, ranging from top SEO companies in London, to freelancers working from home in Wales. It is advised for universities to select an SEO agency that has experience in university marketing. If the search engine optimisation company has experience in doing optimisation on university websites, they will know what they are doing and more likely to get quicker results.
If you are interested in getting advice on SEO for universities, just fill in the form.