What is the point in all the hard work – does SEO work? The reason that search engines need to rank websites is to deliver the best possible results for visitors. One of the frustrations in the early years was finding relevant websites. There was not one search engine, but lots of web directories, all giving different results. As google has developed it’s method of reading and ranking websites, searching has become a lot quicker and hassle free. The problem however is that all website owners are involved in the SEO arms race to get onto page 1 for their chosen keywords (the search words or phrases that will allow them to appear on internet searches).
Web optimisation used to be all about links. The more links a website had pointing at it, the more popular it was and the higher it was placed in search results. Search engines were then faced with producing poor results for internet users that were not relevant. So the search engines changed their ranking rules (algorithms). The old rules of optimisation has now gone (the more links the merrier) and a new set of reading and ranking websites was born.
The way that websites are read and indexed is a secret that is only known to the search engines. In order to prevent the problems of the past sneaking back (website owners bending rules in order to get their websites onto page 1). There are a few tips in order to ensure that your website is ranked well and continues to grow on the search results: 1/ Keep It Clean – Keep your website up to date; ensure that spelling mistakes, errors and problems are quickly dealt with. 2/ Keep It Fresh – Search engines love new content, keep adding fresh material to your website in order to keep the search engines coming back 3/ Keep In The News – Press releases are a great optimisation tool for getting your name into the industry. However this changed with the Panda update.
Search optimisation is an art, in many ways it can be compared to many other trades such as cooking, tailoring, engineering, it has to be learned. People can do optimisation themselves (in the same way we can all cook) but since search engines are constantly changing the way they read websites, businesses need to change with the times. Getting some SEO advice is good, or better still, to use an SEO expert in ensuring that your website is growing and being noticed by the search engines on a regular basis.
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