Like it or not, we live in a digital world that is dominated by social media. The high streets are struggling because more of our life is online. Online shopping, online banking, online messaging, online dating, the list goes on. How do you clime online in this increasingly digital world? If you reach the top, is that when you stop?
How do you climb online and reach the top? The internet is a vast place, and the only way you can grow is to know your market and dominate your sector. Sounds easy? Well, you are competing with all your competitors as well as the search engines themselves. Google has introduced ‘featured snippets‘ which help web users in finding what it is they are looking for. This is where search engines place your page above others as it feels that the page is exactly (or as near as) what the web user is looking for.
Your keywords are the heart of your SEO strategy. For example, if you are an accountant in Kings Lynne, your keyword would be variants of ‘Accountant in Kings Lynne’. The advice generally is to get a mixture of long tail and short tail keywords. For your main pages, short tail is good, for blog articles or deeper pages, long tail keywords are good. A good balance will help you climb online and reach the top.
The more diversification you can use with your keywords, the better. Every page of your website should have a keyword focus.
Search engines are not the only ones you need to impress, you are also after human visitors. The more engaging you can make your content, the better it will work for you, this will help you climb online and reach the top. Polls are always good, as are competitions. If you are a local business then making a prise of something local that people will recognise is ideal.
Search engines love new content, this is why news websites and social media websites are always high in search results. The old phrase ‘content is king’ is still true. Indeed there are other variables when it comes to SEO, but regular updates are important if you want to climb online.
Do you use social media in your business? If you want to climb online to reach the top, you do need to have a social footprint. Websites like Facebook are always good. Posting pictures, writing well constructed messages will help you climb the search engines.
Remember, you do not need to be on all social media websites. Choose the social media platform that is right for you. There are a growing number of social media websites, so have 2-3 that you are posting on, this will help you climb online. But when you do reach the top, in order to stay there, you need to keep being social.