A text link is a piece of hyperlinked text on a website that sends ‘link juice’ from one website to another. Buying text links on high rank websites gets your website higher ‘link juice’ for search engines like Google and Bing to follow.
Generally this would be keyword text that a business is aiming for (Rolex Watches, Cheap Laptops, Website Design, Holiday Homes etc.) that are competitive keywords on the internet.
To get onto page 1 – on the top 10 results
Generally companies will buy text links from websites that are of higher page rank than theri own in order to tell search engines that their websites are more credible.
Websites that sell text links are normally blogs or marketing forums or (bad news) link farms.
Buying text links is part and parcel of SEO, frowned on by many companies and a risky form of SEO as far as search engines are concerned.
This can give a boost in a websites authority and help a website to climb up the search engines for the chosen keywords.
SEO does take a long time, both in developing the target website, but also the linkbuilding that goes alongside as part of the overall SEO process. A quick way to short cut some of the link building process is to buy links.
Directories (such as the Yahoo directory) are not really included, but are a similar concept – as directories will place a business in a specific ‘category’ which show search engines that a website is linked to a certain category.
In buying links to specific kinds of websites, search engines see that a website is associated with specific high page rank websites.
Search engines do not consider text links to be a natural form of oragnic link building; however search engines do not penalise websites that purchase or sell text links – so this is somewhat of a mystery.
Many of the top companies that are on search results have purchased text links – so if they are on the top of the search results, and have bought text links this must mean that buying text links is OK (or at least not something to worry to much about).
Buying text links can be expensive, ranging from £20 per month up to over £1000 per month depending on the page rank of the website selling the links. I.E if the website selling the links has 500,000 visitors a month, they will charge more for text links than one that has 10,000 a month.
Some SEO companies advise that buying too many text links will result in search engines banning or blacklisting a website – so there is the risk this can happen. If search engines see a website pick up 1 high profile link a day, this is fine, natural and will slip through the nets; however if the search engines see a website pick up 50,000 new links in a day, then alarm bells will ring.
We do advise talking with an SEO company before buying any text links.