Content Marketing Is An Important Part Of SEOWebsite content marketing seems to be the new buzzword in the internet world, but what is it, how does it work, why do it and how do you do it?
Do all websites need to do contact marketing? How does it work and why do search engines want it?
Lets tackle these points one at a time.
Content marketing is basically giving the benefit of you knowledge and experience away on your website, for the benefit of others.
This is similar to shops giving away free samples – to attract customers in to buy things. To raise the awareness of their brand as being of interest and of worth. This is what you want your website to do, to become known in your industry as a resource, as a place for customers to come for free advice, for helpful advice and for clarity.
Contact marketing is taking information and letting it be know in the wider world, so that companies can tap into your resources via the web, via social media, via e-mail marketing.
Search engines like Google and Bing like to have fresh content. This is why news websites and Instagram come up high for most results, because they have lots of new content added all the time.
Websites that have blogs are 67% more likely to get new leads
If you are adding new content to your website (relevant content) and then marketing it, your website should become more popular.
Also being active on social media websites is also part of content marketing. Websites like Twitter and Facebook are popular, but there are new social media platforms you can use. This is all part and parcel of social media marketing which will help you climb online.
Content marketing is at the heart of digital marketing as a whole, to include the following:
When people visit your website, it is to read your website content, and they will decide within less than 5 seconds whether they are going to skim read, analyse or leave your website. That is all you have, less than 5 seconds to have people decide whether they stay or go.
The world is transitioning to a point where people are tired of being fed advertisements.
We have adverts on TV, adverts on social media, adverts on websites, billboards, the list goes on.
Consumers are inundated with information to the point where it all becomes noise. Content marketing helps businesses overcome the noise by subtly promoting their offerings through helpful, high-quality content.
Scratching the itch is what is needed in our AI world, a world that is flooded with information.
There are billions of websites on the internet, gone are the days where people go to Enclycaspedia Britannica or call directory enquiries, a quick search on the internet and the question is answered.
Why should people visit your website and not a competitors? Answer that question and you have the heart of your content.
These are just three questions that are commonly asked in the world of marketing. If you answer them you have your website content.
A good tip is to share what you know. If your website/business is about your hobby, then sharing about that should be easy.
For example:
You have a fashion website. You can share ideas about fashion tips, fashion trends, pictures of successes or fails. This can be linked into your Instagram page or maybe a Youtube tutorial.
This is all linked around Internet marketing, growing your websites ‘footprint’ on the internet.
There are companies out there that will create new website content for you.
There are ‘bloggers’ that will blog about you, either creating website content for you, or putting it on their website for you.
The truth of the matter is that no-one knows your business better than you do. Therefore the best equipped person to produce new website content is you, the business owner.
Again, scratching the itch is what it is all about.
What is it that your customers want to know, what questions can you answer, what clarity can you bring to a seasonal question?
Social media is the new battleground for many companies.
Websites like Linkedin and Meta are where a lot of popular questions are answered, therefore creating engaging content on your own website and then linking it to your social media should bring in more website visitors.
For example, this is a Linkedin article we produced about ‘lead generation strategies for startups‘ that offers information to new companies about how to tackle lead generation in the early days of trading.
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