Since 2020 COVID-19 has saved marketing campaigns for companies all around the world, giving them a fresh topic to talk about.
Many companies in the UK (and globally) have just been chugging along with their marketing campaigns, talking about their products and services as they have always done. However since 2020, a new angle has been given to every company in every industry.
For shops and retail companies, their marketing campaigns switch to safety and online selling during lockdown.
For fitness companies, a switch to online fitness classes, supported by the government suggesting 1 hours exercise per day alone or with a member of your household. Pelaton saw a surge in their products thanks to COVID-19, which was a blessing to their kickstart funded launch in 2012.
Whatever angle companies take safety is the background beat to COVID-19 related marketing.
Stay apart, protect the NHS, face masks are to be worn at all times, sanitise your hands.
We have noticed that almost every tree surgeon in the UK has updated their website to say they are COVID-19 safe. This has created a surge of work for UK website designers.
The exhibition industry has ground to a halt since all UK exhibitions have been cancelled, however all have had a surge in banners and signage about ‘hands face space’.
Every shop in the UK has POS about COVID, creating a surge in banners, a much needed life line for exhibition companies.
The bonus that COVID-19 has brought to marketing is the fact that it is not going away!
Like the flu, COVID-19 will continue to adapt and evolve, to the ‘Indian variant’, the ‘South African variant’ etc.
COVID is here to stay, so marketing now has a never ending message for companies to make use of.
Marketing companies have never been so busy, with doing website tweaks, updating marketing material, producing signage and even new packaging.
A spin off to COVID-19 marketing is mental health.
Since the beginning of lockdown #1 (the first lockdown of 2020) mental health has been a big discussion point, as once busy people were told to stay at home. Nightclub enthusiasts (20 -35 year old instagram addicts) switched their weekly photo updates to Netflix and chill.
Prince Harry has certainly done his bit to support bringing mental health into the lime light.
Since scientists support new variants of the disease, COVID-19 has more marketing juice to bring to the world. As lockdown #3 ends, and businesses begin to restart, COVID related marketing material is still necessary.
COVID-19 has been a blessing to the UK marketing sector, supporting marketing companies to adjust the UK into the ‘new normal’.