Marketing for Fitness Companies

Marketing for Fitness CompaniesCompare Quotes On Marketing For Your Fitness Business

Marketing for fitness companies is essential as the fitness industry continues to grow and expand.  

Since the lockdowns of 2020 the fitness sector has grown and shrunk many times as attendants come and go.

The boom in January gym signups has continued as people vow to carry out the New Year’s resolution of becoming more active.

Fitness classes such as studio cycling and Zumba have grown as the population grows.

The issue for many gyms and fitness companies however is finding the ‘right’ agency, as there are thousands of marketing companies around the UK.  

We always advise talking to marketing agencies that know about marketing for fitness businesses.

Just fill in the form to talk with marketing experts that have experience in the health and fitness industry.

UK Fitness Industry

Some businesses that fall into the health and fitness industry would be:

  • Gyms & Fitness Clubs (Serco fitness, David Lloyd etc.)
  • Personal Trainers & Freelance Instructors
  • Fitness Equipment Manufacturers & Retailers
  • Sports Drinks & Nutrition Bars (Wey Protein, Myoplex etc.)
  • Fitness Courses (Les Mills etc.)

The UK fitness sector is worth around £5 billion and that is growing as the population continues to grow.

There are a wide range of businesses that fall into this sector and all require marketing of some description.  Whether it is for getting a website set up, a PR campaign or some flyers to show fitness classes.

Each fitness club is in competition with the next, some are independents. some like David Loyds are established chains, but all need marketing in order to get new members signing up.

Marketing Options For You

All fitness companies are different, some are private clubs, some are government run for the good of the community (public swimming pools), but all need these things:

A Dynamic Website

A good website is an essential piece of kit for any fitness company.  In order to provide information, resource, location details, courses, prices.

There are tens of thousands of website designers around the UK.  It is advised when considering getting a website set up to select a designer that has designed websites in the fitness industry before.  

They will have a better idea of what designs work and what do not.  A good website is really the core of marketing for fitness brands.  Web development for gyms and fitness companies is often necessary as much of fitness is academic as well as physical.  This would involve diet, human physiology etc.

Anything thing to consider is the promotion of the site.  SEO for fitness websites is important if you are to get a steady flow of new visitors.

Public Relations

Public relations is a very targeted and cost effective form of promotion that every business should at least consider. 

There are agencies that offer PR for gyms, some that work just in this industry specifically. 

It is strongly advised for you to use a PR agency that has a background in the fitness sector.  That way they will know the industry, know how to place you in the fitness media and provide effective media representation.

Graphic Design – Brochures & Promotional Literature

All fitness companies will use promotional literature of some description.  Whether an online fitness company or a people facing sports business.  

This could be for things such as brochure design to advertise workout classes, signs, packaging, leaflets, flyers.  From the thousands of designers around the UK, brochure design for gyms is different.  Using an experienced designer to produce your fitness material will only add benefits.

Branding And Identity

Your fitness company exists by it’s brand, the thoughts and emotions that come to mind when people see your name/logo/theme.  

Branding of your fitness company is important, as to whether it survives or fails.  This of course can be linked into social media and advertising, but your brand is the heart of your campaign.

Events And Exhibitions

There are many fitness events at sites like the O2 and NEC throughout the year.  These are a great place to show off new products of services to the fitness industry.


Advertising of any kind for fitness companies is important in order to stand out and be recognised.  The sector is highly competitive in the UK.

Essential Tools

These are the essential marketing areas for you to consider (above) in order to run effectively.  

However there are other areas of promotion that need to be considered.  In order to effectively have good exposure and draw in new customers, visitors and paying clients:

Paid Advertising (PPC advertising) For Your Website

PPC advertising is a very powerful tool, as it gets you onto page 1 for any search term any time that is desired.  It is a quick and cost effective way to ‘advertise’ your services/product to clients searching for exactly what you offer. 

Pay per click marketing for gyms and fitness companies can be carried out by most PPC companies.  However it is always best to use an agency that knows the fitness sector, that has current clients in the industry.

SEO (Search Optimisation) For Your Website

SEO is an essential service for anyone these days.  As so many people use the internet at home, on smart phones or at work. 

By using an search optimisation company with fitness experience, you should see quicker returns on money invested and better results than using someone without prior experience.

Events & Exhibitions

There are a few sports and fitness events and exhibitions around the UK.  They help promote a healthy lifestyle, a work life balance, increased flexibility, CV and muscle resistance work. 

Either attending a fitness exhibition or using shopping centers to promote sports products are a great option for you to be seen in the local community.

Compare Multiple Quotes

There are tens of thousands of creative design companies around the UK.  We do advise you to get quotes from expert marketing agencies that have experience in the health and fitness sector.  

All agencies set their own fees, so prices will range considerably.  Marketing for fitness organisations does not have to be expensive, fill in the form to see.

Further Graphic Design Agency Articles

Contact Us
In Touch
© 2024 Marketing Quotes All rights reserved.