How Much Do Telemarketing Companies Charge?

How Much Do Telemarketing Companies Charge?How Much Do Telemarketing Companies Charge?

We often get asked how much do telemarketing companies charge for lead generation.

However this is a very fluid question, as the question can be likened to ‘how much does a car cost?’.

The thing is, all telemarketing agencies are different, all have different fee structures and different rates (depending on their overheads, their staff costs, their profit margins etc.).

A quick internet search will show there are hundreds of agencies in the UK, all charging different amounts for their lead generation services.

The truth is that there are over 600 telemarketing agencies around the UK and each one will have a different story to tell.

Monthly Telemarketing Costs

Pretty much all telemarketing companies work on a monthly basis, and this is divided on calling on a day by day basis.

This could be 1 day a week for a month (so 4 days in total), or 2 days a week for a month (so 8 days in total).

If you wanted 2-3 telemarketing agents calling per day then this can be done, but the more days you have each month and the more agents on your account, the more the telemarketing agency will charge.

It is really down to what you require.  Do you need lots of leads right away, or do you need a few new leads drip fed through over the course of the next few weeks or months.

What you want to be asking is:

How much will it cost me to get good and consistent lead generation?

If you are getting 3-5 good sales leads a day, and paying £500, that is fine.  If you are getting 1 or 0 and paying £150, then that is not fine.  You may be paying less, but you are getting less (and the lead may turn out to be a turkey).

Telemarketing is a powerful form of marketing as it is pro-active, you can target specific people in specific companies.  For this reason, your telemarketing campaign needs to be as focused as possible.

Experience Counts

One thing we at Marketing Quotes always advise, is that experience counts for everything.

If you are getting quotes from telemarketing agencies that are charging £150 a day, they may be working from home, they may be boiler room setups and are outsourcing this overseas.  They may have little sales experience and just sell on price with promises.

Some telemarketing companies have just started trading, some have been running for 20+ years.

Does the telemarketing company know your industry sector, have they worked in your market previously?  Do they understand your product/service?

You Get What You Pay For

It has been said a million times, you pay peanuts, you get monkeys.

This is not to say that paying a high about will get you better results, there are lots of agencies around that charge the earth, but excuse this on being able to deliver (but do not have the capability).

Telemarketing prices do need to be compared, you need to shop around and get quotes.

However, choosing a telemarketing company based on price alone is not advised.  As mentioned, you pay peanuts and you will get a monkey.

That being said, choosing the most expensive telemarketing quote is no guarantee they will get you the best results.

Telemarketing Data

All telemarketing companies work off of a CRM system, for which they will need marketing data, a list of companies you want them to call through.

Most telemarketing companies do already have data, from previous campaigns and data they have purchased themselves.

Every business in the UK is listed, or you can get them off the internet.

You can purchase specific data from the ‘data brokers’ getting the following information you require:

  • Company name
  • Location information
  • Phone Number
  • Website and email
  • Contact name and job position

If you need 1,000 prospects or 100,000 prospects, this can be supplied.

If you did want the telemarketing agency to go onto the internet and prospect for you, this is possible but will take time

However you need to find out who you need to talk to within the company, again, this will take time away from calling.

If data is purchased, it will take time to go through the data, contact the prospects, ask fact finding questions and see if a lead can be generated or an appointment made.

Industry Knowledge Does A Lot

How much do telemarketing companies charge specific industry sectors?  If you are involved in the engineering industry, how are you going to generate sales leads from other engineering companies?

If you are using a telemarketing agency that has no experience of knowledge of deep hole drilling, or fabrication or laser cutting it could be an uphill struggle.

Lead generation in the engineering industry requires a certain amount of knowledge, not saying you need qualified engineers on the phone, but a basic understanding of what splining is, or what WEEE means.

Be Wise – Do Not Go With The First Quote

Shopping around is something that we are all use to in today’s world of price comparison sites.  However when it comes to marketing and sales, people do not like doing this.  They prefer to go with one person and not look at alternatives.


The truth is that telemarketing prices vary from agency to agency.

Contact Us
In Touch
© 2024 Marketing Quotes All rights reserved.