We often get asked how much telemarketing companies, charge, however this is a very fluid question, as the question can be likened to ‘how much does a car cost?’.
The thing is, all telemarketing companies are different, all have different fee structures and different rates (depending on their overheads, their staff costs, their profit margins etc.).
The truth is that there are over 600 telemarketing companies around the UK and each one will have a different story to tell.
What you want to be asking is:
How much will it cost me to get good and consistent lead generation?
If you are getting 3-5 good leads a day, and paying £500, that is fine. If you are getting 1 or 0 and paying £150, then that is not fine. You may be paying less, but you are getting less (and the lead may turn out to be a turkey).
One thing we at Marketing Quotes always advise, is that experience counts for everything.
If you are getting quotes from telemarketing companies that are charging £150 a day, they may be working from home, they may be boiler room setups and are outsourcing this overseas. They may have little sales experience and just sell on price with promises.
You Get What You Pay For
It has been said a million times, you pay peanuts, you get monkeys.
This is not to say that paying a high about will get you better results, there are lots of telemarketing companies around that charge the earth, but excuse this on being able to deliver (but do not have the capability).
Telemarketing prices do need to be compared – you need to shop around and get quotes.
Industry Knowledge Does A Lot
If you are involved in the engineering industry, how are you going to generate sales leads from other engineeing companies if you are using a telemarketing agency that has no experience of knowledge of deep hole drilling, or fabrication or laser cutting. Telemarketing in the engineering industry requires a certain amount of knowledge, not saying you need qualified engineers on the phone, but a basic understanding of what splining is, or what WEEE means.
Be Wise – Do Not Go With The First Quote
Shopping around is something that we are all use to in today’s world of price comparison sites, however when it comes to marketing and sales, people do not like doing this. They prefer to go with one person and not look at alternatives.