The UK has over 450 lead generation companies, all privately owned and profit making businesses with different telemarketing prices. How do telemarketing companies charge and price their services for working for you? As such, shopping around and comparing agencies is essential. We want to help you find the best agency for your campaign, but you need to find the best telemarketing agency company at the best price.
Now we have reached 2020, how do prices compare over the last 20 years? Well, the truth is that prices have remained much the same. As before, all agencies set their own rates (which are normally day rates) and therefore these can vary from £150 per day (plus VAT) up to over £500. Larger telemarketing companies in London may charge more than freelancers because of their overheads. In 2020 experience is one of the main factors that we insist you to consider.
Telemarketing companies are plentiful in the UK and all agencies charge different amounts.. Price comparison is popular for saving time and finding the best prices quickly. Comparing prices is no different to comparing prices for car insurance, as long as you are comparing the right agencies you can be assured of getting the best deal. Telemarketing can be expensive, which is why you need to shop around for quotes.
Agencies all have differing experience based on their client portfolio. Agencies that work in high end industries do tend to charge more for their services. Prices are also based on the skills and experience of the staff; if the staff are ‘seasoned’ sales people (and not fresh out of college) they will be on a higher salary. Therefore the cost for your campaign will be higher. There are also profit margins to be taken into account – all agencies are privately owned and thus need to charge profits in order to cover things such as cars, holidays, houses etc. None of us have hours of spare time to go through 100’s of websites to find a few that are of interest, then contact each one individually and then try to get quotes. By using a price comparison site you can do all of this within around 60 seconds – and then get the best quotes to compare.
Most companies do not know how much telemarketing companies charge for lead generation. There are (as mentioned) hundreds of agencies in the UK (over 400 actually) and all charge different rates. Some may be startups or have fairly junior staff (school leavers or agents with only 3-4 years of experience) and therefore cannot really justify charging hundreds of pounds a day. Some agencies may have very senior level staff who are used to talking to CEO’s and top level decision makers and therefore set higher charges for their services. Depending on what you are looking for will reflect the sort of agency that is suited for your calling campaign. As mentioned, all companies are privately owned and therefore are looking at making profit on your campaign in order to fund growth and holiday’s etc. When comparing prices, this needs to be kept in mind.
When doing calling, agencies are talking to your prospective clients. It is essential therefore for the agency to know not just you, but your marketing. They must understand your industry jargon, who the key players are and how to close business in your sector.
Many companies are asking for results driven marketing however the problem is that the results are dependent on so many external factors.
Some companies feel that if they pay more for a campaign, then they will get more/better results. Paying more money however does not necessarily mean the results will be better, as the results will be dependent on the above factors (many of which are outside of the agencies control).
Agencies can handle the full sales cycle, from prospecting and researching a sales lead, to generating an order. However, businesses do not have to take advantage of the full sales support. Some areas can be handled by businesses leaving companies to focus on the main areas:
Care does need to be given about cutting too close to the bone, finding the cheapest solution may not be the best route; cutting to many corners may have detrimental effects. Likewise passing the whole campaign to the company and writing a blank cheque is not wise and will not guarantee good results. Taking time and planning is wise, consider the advice from the company (but bear in mind they want your business and therefore and going to encourage you parting with your hard earned money).
One of the main start up costs is data. Do you have an existing database on a CRM system like Sales Force Or Act! If you have an existing database that the agency can import, then this will keep the start up costs down. If not, then the agency will be starting from scratch. The campaign will take longer and hence your monthly costs may well be higher (as the sales process will take longer from introduction to close).
All agencies charge on different charging structures based on their setup. As such, telemarketing prices vary significantly. N.B – Be wary of companies offering commission only, there are only a couple in the UK that do offer this route and they are very selective on the campaigns they undertake (only the ones that show the best chances of resulting in revenue are considered obviously). Some commission only telemarketing companies sound great, but do not last long and disappear. The normal charging structures for companies would be:
Different companies charge based on the above structures, so it is a case of choosing a structure that fits your budget. It needs to be considered as an investment, in the same way has hiring a member of staff, training and developing them over time; this needs to be considered in the same way. It does not always produce instant results, it can sometimes take time (certainly if the UK market is in recession and markets are slow) so a degree of patience is needed. Rather than spending time on Bing, just fill in the form to compare telemarketing prices from agencies that know your industry.
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