The truth about telemarketing prices is that they vary, considerably. Telemarketing is as old as the introduction of the first phones. Started up in the USA around 1950 based around advertising in magazines and publications it has quickly spread to all areas of business.
The concept of telemarketing is ‘to market a product/service over the phone’.
The image many of us have of a cold calling person, is a young person (student or senior school person) cold calling houses in the evening or selling double glazing.
Despite this being partly true, it is the tip of the iceberg.
People of all ages do calling, both in making ‘cold calls’ but also in handling calls.
If you call up your bank for some help, or call up your utilities provider, chances are this would be handled by a telemarketing company.
This is a big part of our lives these days, from helplines, banking, retail, mobile phones and really any larger company that has a freephone/0845 number.
The truth about telemarketing prices is it does cost. The agencies need to employ staff, need to train then, need to incentivise them, give them holiday, sick leave and promotions. As such, the cost filters back to the customer. As with any product or service (hotels, trains, cars) the main cost is the cost of the staff/business which does need to be appreciated.
Different agencies charge differently, and it is always advised to shop around and compare prices in order to get the best deal.
Prices typically are based on a day rate which can fluctuate from around £150 to up to £600. This would be based on a few factors:
Generally the more senior a person is, the more they will cost. If you want an ex sales manager or highly experienced telemarketer then this will cost more, as opposed to a young person or newish person doing your calling. It depends on what you are looking for, if your campaign is quite simple – then a junior caller could do it. If your campaign is high level or you are targeting senior level people – then having a more experienced telemarketer is advisable. The truth about telemarketing prices is the more experienced the agent, the more it will cost.
The larger the agency, the more they will charge (generally) as they have more of an infrastructure, more managers, more directors, more company cars, more holidays to pay for etc. Again, if you are looking for volume calling, then a larger agency is more suited, if you just want 1 person to do calling 1 day per week, then a smaller agency is suited.
It is good to shop around and compare prices – they do vary and to avoid getting stung, comparing is a good thing (we do it for car insurance, clothes, food, so why not telemarketing). You can search around on search engines to find a few local telemarketing companies, or let us help you get quotes to compare.
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