How Much Does Sales Training Cost?

How Much Does Sales Training Cost?Compare Quotes From 5 Sales Training Companies Today

How much does sales training cost a UK company with a sales team?  It is one of those things that many companies try to brush under the carpet.

Due to the recession, many businesses in the UK feel that sales training is a luxury and the manager will do just as good a job as a trainer to motivate and inspire the troops.

However, are the sales staff getting the best techniques. Are they learning about objection handling, are they learning important negotiation skills?

Why Training Is Important

Training is all about building and equipping, it is more than just motivating staff, or reminding them that if they do not sell that they are out.

Every sales team needs to be productive (sounds brutal but it is true), however sales people do need to be properly equipped.  For this reason, training and development should improve a sales teams performance.

We have put together some staff incentive ideas to motivate staff that can be used as part of a sales training course..

Would a general send a platoon into battle without proper building and equipment? Maybe in years gone by, but in today’s military, troops would be given proper preparation and supplies for the mission.

Training is needed in order to ensure that each person is able to sell your products or services to your customers.

Most sales people as they go about their day to day work get lazy, they cut corners and often get into bad habits.  For this reason, refresher courses once a year are always good to rekindle the fire and to re-motivate sales people and get them back on track.

Where Is Sales Training Done?

Sales training can really be done anywhere, a hotel, a conference centre or on site.

If you want the sales training agency to visit your offices/factory, this can be done.

If you want to send you sales people to the sales training company, most of them have facilities to do training at their own offices.

The other option to keep sales training costs down is to do training remotely.

Zoom meetings are popular and you will save money on travel if your sales team logged into a secure meeting where training can be done throughout the day or over a few days.

Industry Related Sales Training

All sales training companies work in different industry sectors, indeed sales training needs to be adapted to each industry sector.

The benefits sales training brings to engineering companies for example can be tailored to working in the engineering industry, since engineering sales teams work differently to technology companies.

How Much Does Sales Training Cost?

Prices do vary from agency to agency, depending on their experience, their overheads and their profit margins.

A sole trader trainer (maybe an ex sales manager that has decided to get out of the rat race) may charge £500 a day for a team of 6 people.

A large training company may charge up to £1,000 a day for a team building event.

Freelancers often charge less per day per head, but often freelancers are not as structured as an established sales training firm.

Sales training prices do vary, so it is wise to shop around and get an idea of prices before making a decision.

What Do Sales Trainers Do?

They will offer equipping on a whole range of topics (objection handling, lead generation, questioning skills, communication skills etc.) to meet most business requirements.

Basically whatever you feel your sales team needs to work and develop in, this can be offered, however here is a list of topics that can be covered on a training course:

  • Booking Meetings
  • Objection Handling
  • Lead Generation
  • Questioning Skills
  • Negotiation
  • Closing Skills
  • Upselling
  • Self Motivation
  • Communication Skills

The list really goes on, and specific courses can be put together bespoke for your business.

Smaller sales trainers may not have the resources or skills for certain selling topics, so shopping around is wise to find the best training company with the best track record.

There are lots of freelance sales trainers that used to work in senior management that have decided to go it alone.

Why Compare Sales Training Agencies?

There are around 100 sales training companies in the UK, ranging from one man bands up to larger companies with large offices.

Sales training companies, like any marketing agency is a private company that needs to make profit.  For this reason shopping around and comparing quotes is essential.

Sales trainers can charge anything from £500 to £1,000 a day to train each candidate, so Zoom meetings are often preferred as the cost will come down.

Like any marketing, you do not get what you pay for.  The most expensive sales training company does not make them the best.  However neither is choosing the cheapest sales training quote.

It is about comparing agencies and seeing which one you feel meets your criteria, knows your product/service and you have that gut feel they are right for you.

A quick search online will bring up millions of pages; which is why we aim to help you getting quotes.  It is wise to shop around and get the best agency for the best price (and able to offer the best track record of experience and success).

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