How Much Does SEO Cost?

How Much Does Search Engine Optimisation Cost?

Any business with a website asks the question how much does SEO cost.  Every business website wants to appear on page 1 of Google.  However only 1 website for any search phrase does.  How much will it cost to get your website to appear on page 1 for your main search phrase?  This is a question asked by many businesses in the UK, and the answer is actually very simple:

SEO Prices Vary

There are a few different factors that effect the price of SEO, and these are as follows:

How much SEO work is required?  What kind of optimisation is needed (onsite/offsite).  What kind of keywords are being targeted? What optimisation agency is selected!

Lets have a look at each of these four points briefly:

How Much Work Is Required

All websites are different, and companies that are in highly competitive industries will require more SEO work than others to rank well.

For example, a Chinese restaurant in Basingstoke will require less SEO work than a national hotel.

Therefore the optimisation costs for the hotel will be a lot higher, as more work is required to rank high for the required keywords.

What Kind Of Optimisation Is Needed

There are two kinds of SEO work, onsite and offsite.

Onsite SEO has to do with how the website is set up, the keywords on the title of each page, the way the content is presented, the articles and blog posts etc.

Offsite SEO has to do with what links the website has from external websites. Search engines look at the ‘popularity’ of a website. So a sports website that has links from sports media, sports blogs, sports news websites, will be considered relevant.

Search engines consider both onsite and offsite SEO when they rank a website. Both onsite and offsite SEO need to be good and tick the right boxes, also a good balance of onsite content vs inbound links.

What Kind Of Keywords Are Being Targeted

Some keywords are very competitive (such as ‘car insurance’ or ‘bank loans’) and therefore will require a lot of work in order to gain good website visability. Some keywords are not competitive (such as ‘carpet cleaning in Hook Hampshire’) and therefore ranking high for them will be quick.

What Agency Is Selected

All SEO companies are different, and each has different levels of expertise.  All SEO companies are privately owned and therefore have their own rates and profit margins.  Selecting a good agency that is experienced, knows your industry and can produce results is not easy and requires comparing to be done.

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