There are over 50 marketing companies in Blackpool, ranging in size from freelancers working at home, to established agencies working from serviced offices. For companies that are based in and around Blackpool, we do advise working with a local agency rather than a marketing agency in Hull or even further away.
Working with a local agency is always better than one that is based in another part of the UK. There is a loyalty that comes with working with someone local. It may be due to they feel that you can drop in on them for a meeting or review. It could be that they feel they want to support another local business.
Working locally is becoming more popular for lots of companies these days. Brexit and detaching ourselves from Europe is partly to blame for this. But sourcing food locally, supporting cottage industry and working with local companies is in most of our minds.
Marketing agencies in Blackpool all carry different industry experience. Some of the website designers in the town also have resource to do SEO. SEO is all about getting your website more website visitors. Getting high on search engines like Google and Bing is essential if your website is going to be effective.
PR is a big part of promotion and many of the marketing companies in Blackpool offer PR as part of a wider range of promotional disciplines. PR is all about getting your company media attention. If you can get into your industry publications, or even main stream media, this can really boosting your brand and increase interest in your products or services. Many agencies look to use PR stunts in order to get you media interest. This could be organising a marathon along Blackpool beach. It could be sponsoring a roundabout. It could be abseiling down the tower. Anything in order to attract media interest.
When considering using website designers in Blackpool to include services like internet advertising, it is worth looking at their experience. How long have they been doing internet advertising. Services such as SEO is complex. Google changes it’s algorithm all the time, so what may be needed one day might not be needed another.
Consider also social media when looking at the wider areas of design and search. The search engines in recent years have been looking at social media a lot more seriously. A website in many ways does need to have a ‘social media footprint’. Whether you are tweeting on Twitter, or posting pictures on Facebook, you do need to have some activity.
All marketing agencies in Blackpool have a varied sector experience, based on the client that they have historically worked for. As Blackpool is by the sea, there is going to be specific businesses that are more plentiful there than inland in Manchester for example. Fishing or holiday letting for example.
We do advise when considering outsourcing marketing, is to use an agency that knows your market sector. It is all about communication, and it is a lot easier to communicate a subject that you know about. If you are a travel company why would you use an agency that has a strong background in marketing for medical companies? Look at the agencies portfolio of clients and see where their experience lies.
One thing to bear in mind is that all marketing companies in Blackpool are privately owned. They set their own fees with their own profit margins. Going with the cheapest agency will not give you the best campaign. Likewise you do not get what you pay for in marketing. The highest priced agency will not necessarily get you the best results.
For this reason, we advise you to shop around and compare quotes. Promotional prices do vary considerably, so it is wise to compare. Just fill in the form to get free advice and quotes today.