Marketing for artists is essential in order to generate new enquiries and aid with development into new areas of creation.
Especially with the effects of COVID, the need for marketing is more important than ever.
With art galleries closed and art exhibition cancelled, creative ways are needed in order to keep income coming in.
Despite lockdown, people are still interested in art, whether it is to buy a new pairing, a sculpture, or invest in one off sketches.
From low value to high end collectible art, they are all in demand; as such, marketing is necessary to keep enquiries coming through.
Being creative is important since times are now more challenging. Many creative sectors have had to close due to social distancing, as such being creative is necessary.
Certainly your website is your shop window, in order to keep new commissions coming through. As such, it is necessary to have a modern and responsive website that is easy to find online and easy to navigate.
Your portfolio should be clear and pricing should always be available.
As a business, you are in competition, not just with other local artists, but globally. Your brand is what sets you apart from all the other artists in your genre.
Have you considered your brand? Have you considered what is speaks about you, what it communicates?
What is your message? Each creation you produce has a message to communicate, whether it is obvious or subtle your creations speak out. In the same way, your brand needs to speak about what you represent.
Your brand is at the heart of your marketing as an artist.
Social media is a new and is a powerful form of marketing that you as an artist can utilise.
Marketing for artists can pretty much all be done on social media, if anything to get your art known globally. Imagine, if one of your instagram pictures went ‘viral’ (a new team meaning to reach thousands of millions of people within minutes or hours) and suddenly you were inundated with orders?
There are many marketing agencies in the UK that work with artists. They know how to support you, how to package your brand and quickly to get your marketing campaign running.
To get quotes from specialist agencies that understand all about marketing for artists in the UK, just fill in the form.