Many of the agencies are either freelancers or smaller agencies working from rented offices. There are however larger established full service marketing agencies that offer pay per click advertising as part of a broad mix of services such as PR, traditional advertising etc.
Coventry University also produces new creative talent each year to join existing agencies.
The issue you face is finding the ‘right’ PPC agency for your business.
Do you choose a freelancer, a larger well established agency or a startup?
This is where we at Marketing Quotes can help, by helping you get quotes from a few local agencies that have experience in your particular industry sector.
Just fill in the form to get quotes from a few PPC agencies in Coventry that know your industry.
Most marketing agencies have a varied client base, giving them a varied industry knowledge.
However we do advise you not going with just any old agency, or the agency at the top of Google, because they may not be right for you. They may not be able to deliver results as they do not understand your business, your industry jargon or competitors.
To appear in search results on search engines, they will need to know your target keywords for your adverts to appear for. Knowing which keywords to target (both competitive and less competitive) is essential to your PPC campaign being successful.
This is why we feel sector knowledge is important to you getting ROI on your monthly spend.
Linked to industry experience is their PPC experience. How long have the agency been established, how well do they know Google Adwords and Bing Ads?
We do advise using a well established agency rather than a startup agency, as they should have more experience of managing PPC accounts and getting you results.
One of the key benefits of using a PPC company in Coventry rather than someone in Scotland, London or the US is that you can meet with them.
Even in the days of telephones, email and Zoom, meetings do play important roll in communication.
They give you a chance to meet the team, look at their offices and have that face to face meeting to discuss your campaign.
How well do they know your company, your brand? Do they know your industry, your competitors?
You can discuss all these at a face to face meeting putting any uncertainty to rest that they are the right agency for you.
When talking to PPC companies in Coventry, they should advise that your campaign is not going to be on search engines alone. Advertising on search engines is the core of what a PPC campaign is about, as this is where your potential customers will be looking for you. However is does not end there.
Remarketing is where your search engine advert that your potential customer clicked on, follows their digital footprint across partner websites. This could include news websites, or other websites that adverts appear.
Social media websites are funded by adverts, and since most people these days use sites like Twitter, Facebook make them a great place for your adverts to appear. Your adverts can either appear to your audience, or follow previous visitors that have been on your website before.
Since all PPC companies set their own rates, PPC prices will vary considerably.
Part of your monthly spend/investment will be the fee you pay to the search engine/social media platform and part to the agency as a management fee. This could range from a few hundred pounds a month to several thousand.
The more work that is required on your campaign (number of keywords, target locations etc.) will dictate how much you need to pay.
We want to help you find the best agency for your business. This does not necessarily mean the cheapest agency, but the best one for you.
As with all forms of marketing, you do not get what you pay for. The most expensive does not necessarily mean the best.
Just fill in the form and we will help you get a few quotes from local PPC companies in and around Coventry that know your industry sector.