The difficulty for many companies is finding the best agency, the one that is local and able to produce results.
This is where we at Marketing Quotes come in, to help you get quotes from a few local SEO companies in Durham that know your business and industry sector.
There is a comfort that comes with working with a local agency, more than one that is hundreds of miles away in Brighton, Cornwall or even someone overseas. Certainly if you are going to be spending hundreds of pounds with them over the next few months, you want to ensure you are comfortable.
Even though all SEO work is online, a meeting will be helpful for a few reasons.
Although lots of companies are using Zoom to make things easier and quicker, a face to face is always advised.
Many SEO companies around Durham claim to be award winning, ‘the best SEI company in the UK’ or Google Partners. A meeting gives you the chance to chat through these things and see if they really are the best, or if it is just marketing.
A meeting also gives you the chance to look over your Google Search Console together, to see if there are any errors that need fixed. Also looking at your Google Analytics account, to see what your current website traffic is like, and where they feel they can take you in 3-4 months.
How well do they know your industry, your sector, your services/products?
We are sure you would feel more comfortable using a local SEO agency in Durham that knows your business right from the off. They know your industry and know your competitors.
Search engine optimisation is about convincing the search engines like Google and Bing that your website should be ranked higher for what you want to rank for.
There are no guarantees with SEO, if an agency guarantees to get you on ‘position 1’ within 6 months, then they are to be steered clear of.
SEO does take time, normally 6-12 months. You should start to see results within 3-6 months, but at the end of the day, it is in the hands of the search engines algorithm (with is continually tweaked).
There is white hat SEO (changes being made in line with the ‘rules’) and black hat SEO (manipulating tricks to beat the search engines). White hat is completely fine, this is what you should be doing. Black hat may get you to page 1 quickly, but could result in a Google penalty.
We have put together some SEO advice and support if you wanted to look, or talk to an SEO expert.
The other issue is comparing quotes from a few SEO companies in Durham. Mainly because all agencies set their own fee structure. This means that your monthly invoice from them could be hundreds or even thousands of pounds from another agency. SEO company costs vary from agency to agency.
Choosing an agency based on price alone is unwise, as with marketing, you do not necessarily get what you pay for. The cheapest agency is not necessarily the right one to go with, however the top SEO agency in London is not necessarily the best either.
As we have considered above, choosing an agency based on their experience, their track record and the chemistry you have with them is wise. If you feel comfortable at the meeting and feel they know your business and can get you to position 1, then hopefully they will be worth the risk.
Just fill in the form to help us get you quotes from a few local SEO companies in Durham that know your industry today.