SEO Company Costs

How much does search optimisation of a website cost?What Are SEO Company Costs?

SEO company costs are a bit of a coloured area.  Optimisation agencies typically offer three main forms of payment, a monthly retainer, contract services and hourly consulting.  

The thing is that all search engine optimisation companies charge different amounts, and all will review your website and advise that you need to do this or to do that.

Do you need onsite SEO work done on your website?  Do you need content creation?  Do you need to improve to the existing website content?  Do you need blog posts written?

Do you need offsite SEO work done, more links from high domain authority websites?  Do you use social media websites on a regular basis?

SEO agency costs will depend on what agency you select, but here are the options.

Monthly Retainer:

This is the most common payment model because it provides the greatest ROI.

Clients pay a fixed fee each month to your agency to cover an array of services.

You would expect to receive regular analytics reports, on-site content improvements, link building, keyword research and optimisation.

Contract Services:

Agencies will sell contract services and this is sometimes advertised on their site.

An example of this is an optimisation audit which will help you determine SEO opportunities before investing in an agency.

An audit would usually include an analysis of your online presence, competitor analysis, and keyword suggestions.

Hourly Consulting:

In this model you would pay an hourly fee for services or advice.

The cost of the actual optimisation service will vary depending on the level of service you require.

At Marketing Quotes we put forward your brief to hundreds of optimisation agencies to receive 5 different and comparing quotes from agencies who want to work with your business.

This process will give you a good idea of what price to expect. We do advise comparing optimisation company costs in order to get the best agency to suit your website and market sector.

How Long Does Website Optimisation Take?

Website optimisation is an on-going process.  Both on-site and off-site optimisation would require continual work and effort. 

You need to add new website content on a regular basis.  You need to gain new links from news websites/blogs or high domain authority websites.

Even if you are at the top of the search results for all of the phrases you are wanting to appear for, your competitors (sites below you) are trying to overtake you. 

So therefore you will continually need to keep you site updated with fresh relevant content, and continued off-line activities.  

Most optimisation companies advise it takes between 3-6 months to get a site to a stage whereby it is producing results from the optimisation work. 

However depending on the competitiveness of your chosen keywords, the number of competitors you have, this may take longer going into years.  

You can check how things are going via google analytics.

Why Does Website Optimisation Take So Long?

Search engines like to see slow and steady growth.  They do not like big changes (sensitive beasts) and may penalise a website for too much change too soon.  

Optimisation is all about link building, so day by day, week by week you are continually developing your website, building your on-line visibility and inbound links. 

Over the course of time you will see you site hopping up the search results.  As long as you are not jumping page by page at a time, search engines are happy.

Get Advise From Different SEO Companies

Search is a bit of a dark art, there is no rule book and few SEO companies will advise exactly what they are doing behind the scenes.  A magician does not reveal his tricks and SEO companies will not tell you exactly what they do, because there is the danger you will do it yourself.

For this reason, it is wise to get advise from different website optimisation companies and ask questions.

  • What SEO work will you be doing?
  • Will you be doing any SEO work on my website (content creation, website improvement etc.)?
  • How long do you think it will take before I can see results?
  • What can I do to help, to bring results quicker?
  • How much will it cost me per month?

Chances are if you talk to 4-5 different SEO companies, they will answer all the points above differently.

Chances are all of them will do an SEO audit on your website, which is an automated process to asses the health of your website.  This could include:

  • Checking for broken links
  • Checking for web page errors (404 pages)
  • Checking for missing images
  • Checking for toxic links
  • Checking the inbound link status
  • Checking page titles, meta data
  • Checking mobile usability

There are lots of things that an SEO audit can do, for websites that are larger, the more errors will be found.

Again, talking to a few different SEO companies should give you a good overall feel for your website health and what you need to do to improve and grow it.

Closing Thoughts

It is a difficult process to put website optimisation into simple terms as search engines do change the way they read websites and index quite frequently.  SEO agency costs vary, so we do advise you comparing quotes.

The search engines do not reveal what you need to do to get onto position 1 on page 1.  All SEO companies can do is follow SEO best practices and using programs such as MOZ or SEM Rush to aid in link building.

Each agency charge different SEO prices, compare quotes with Marketing Quotes.

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