There are thousands of accountants around the UK, so being found by your potential customers is very hard. Bearing in mind that web searches also bring up search results such as ‘accounting software’ or ‘accountancy courses’ this only adds to the problem for your website being found on local or national internet searches. Most tend to work with clients that are local/semi-local so that meetings are fairly simple to arrange in order to run through the annual accounts or have review meetings etc. For this reason, accountants need to have their websites appearing for local searches (‘accountants in Solihul’ for example) and not being lost in the sea of websites that there are on the web.
From the many thousands of search companies that there are around the UK, it is strongly advised for accountants to select an agency with industry experience. One that knows about marketing for accountants and has done SEO for accountants before (successfully). Many SEO companies claim ‘UK’s top SEO company’ or similar claims, making choosing a suitable optimisation agency difficult. However selecting one that has done SEO for accountants (successfully) in the past is possibly the best way to find the right optimisation partner. Many go for ‘we are a google preferred supplier‘ but this is no guarantee of them generating you results.
Shopping around and comparing quotes is something that is important in today’s world, as optimisation companies are all profit making (and need to pay for staff, houses, holidays, cars etc.) it is necessary to ensure value for money. Optimisation is a hard thing to qualify, it takes time and hard work; but getting value for money is also very important. Comparing quotes from 3-4 optimisation companies that have done SEO for accountants in the past should provide the best one for doing search work. All marketing companies set their own fees, so it is essential to compare quotes. For free advice and quotes from optimisation agencies for accountants, just fill in the form above.