Marketing for accountants is very important, as the industry is becoming increasingly competitive. The difficulty however is finding the ‘right’ marketing agency, as there are so many around the UK. We always advise using an agency that knows about marketing for accountants.
Just fill in the form to talk with marketing agencies that have experience in the financial and accounts industry.
Marketing for accountants is all about generating a buzz. It is about generating interest from potential customers. As the financial sector is so competitive, marketing is required. Whether you are a KPMG, Ernst & Young or a sole trader working from home, marketing for accountants is necessary.
There are wide range of marketing options available to you, each one is unique, and needs industry knowledge in order to be effective.
An Efficient Website
In today’s technological world, websites are an essential tool for any business. 10 years ago it did not matter if you had a website or not, 20 years ago no-one had a website, but now they are required.
People expect to see your website, and it has to be appealing, informative and inspiring. A website is your shop window; showing people what your firm is like. Testimonials are important, to show your are a quality accountant.
Concerning website design for accountants, everyone needs to have a one.
In order to showcase your services and show your presence on the web.
The website design has to be modern as people can spot an old website or one that is cheap.
Public Relations And The Media
Public relations is a very effective tool for almost any accountant of any size. It is very targeted, fairly low cost and quick to show returns; it is considered to be one of the most powerful marketing tools. Many PR agencies have realised you need media support and have specialised to provide PR for accountants.
PR can be used both on-line and offline, both being powerful in their own way.
Optimising Your Website
The difficulty that many accountants face is that the competition from all the other practices. SEO for accountants is very important in order for you to stand out on the internet. SEO is about getting your accountancy practice at the top of the first page for your search term. Whether this is ‘accountants in London’ or ‘accountants in York’. If you do not have an online presence, you will struggle.
So much business is now conducted on the internet these days (rather than referrals or post) that if you are not visible, then clients go to your competitors.
Paid Internet Advertising
Paid advertising is a quick way for you to get onto page 1 for your search terms/keywords. It is a great way to quickly get visitors to your website.
Within a few minutes you can get potential clients. PPC for accountants can get instant visibility for any keyword or search phrase within minutes making it a short cut to page 1. PPC advertising is an important part of marketing for accountants, and does not have to be expensive.
Telemarketing And Lead Generation
Many accountants find that telemarketing is a great way to generate new prospective clients. Most would use this for outbound calling to generate new leads and business prospects. Telemarketing for accountants can be a very effective way to quickly generate meetings and new business enquiries
For smaller firms, this can be a very quick and effective way to find new and local clients. There are several companies that have experience in doing telemarketing for accountants.
Brochures And Promotional Literature
All accountants (with the exception for freelancers) need to have brochures. Either to showcase your services, give a company profile, brochures for events or updates. Brochures for accountants can be a very effective marketing tool, in a world that is becoming more and more on-line based. People still like to touch and feel a hard copy (rather than read a PDF on the computer).
We do advise talking to a few different agencies, in order to get a few different quotes and proposals to compare.
Marketing for accountants is essential and does not have to be expensive. Just fill in the form to get free advice and quotes on marketing for accountants from local marketing agencies.