Could Your Banking Website Benefit From Search Engine Optimisation?If your bank does not get enough website visitors, why not talk to an SEO agency that does SEO for banks?
Just fill in the form to get quotes and advice from search engine optimisation experts that know about SEO for banks websites.
Banking websites are at the end of the day, competitive businesses against all other banks, building societies and financial businesses that are competitive against them.
All banks are in the position whereby they aim to attract customers to them and keep them.
From Santander, TSB, HSBC all are trying to attract young people to come, and to stay.
Generally speaking banks do target the young (and students) with offers such as:
If anyone does an internet search for:
These are the search phrases that banks do target (among with many others) in order to attract new visitors.
The main banks that are using optimisation in order to attract new prospects (high street banks, not commercial, business, international clearing banks etc.) would be:
The main banks are using optimisation services in order to gain internet visibility to draw in new customers (both domestic and commercial).
SEO for banking companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK banking websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking financial websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all financial websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The best sort of optimisation companies for banks to use would be SEO companies that have worked for banks and financial companies in the past.
If a bank uses an SEO agency that has clients spanning the financial sector, what could they offer?
There are thousands of ‘search engine optimisation experts’ around the UK. There are larger optimisation businesses that charge hefty sums each month for their services.
There are smaller search one man bands that offer a much more targeted hands on approach. There are search engine optimisation companies in India offering guaranteed SEO for $50 per month.
Therefore selecting SEO for banks websites needs to be done carefully.
The best advice for banks is to select an SEO company that has experience in doing SEO work for banks.
Many are jumping on the social media band-wagon for a couple of reasaons:
Banks have found that social media is a great way to reach out and connect to customers, to come alongside and interact with their clients.
Social media platforms such as Twitter, Facebook and Linkedin are good sites for banks to use and in some cases they have dedicated departments to monitor social media sites. Just in case customers are saying bad things – they can react and ensure that their profile remains positive.
Banks and financial institutions (as one would expect) do want to get value for money from their optimisation input and do look for the best price.
Choosing a marketing company to handle SEO for your bank can be challenging.
SEO prices do vary, so it is wise for banks to shop around. SEO for banks is necessary, from the right expert.
Shopping around and comparing quotes is common in today’s society therefore comparing prices and getting good value for money is something that banks are hot on.
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