One thing we have found in recent weeks is companies that approach us asking for help in setting up a marketing campaign.
This can be very simple, however it needs planning in order to be successful.
Like many things, good preperation is needed in order to avoid dissapointment and unnecessary spending of hard earned money.
These are some helpful tips to consider before engaging an agency to conduct the promotional activity you need:
What are your markets?
Most creative agencies do assume that you have considered these before contacting them. It is an important part of your marketing campaign from the start.
One thing that is helpful is using an agency that knows your market place. Have they worked for similar companies to yours in the past? Do they know your products/services?
Have you thought about how much it is going to cost? All agencies do need to know the budget you have so as to know how much resource they need to put into your marketing campaign.
All forms of promotion are different, a little like different weapons. Each ‘weapon’ is different and needs to be used in a specific way for a specific purpose. Creative services are the same, each is effective in a particular way and for a particular business.
For some businesses, TV advertising is the best form of advertising, for others, paid advertising on search engines like Google is the best. It is good to take time and think about the ‘marketing vehicle’ that would be best for your business, and then talk to an experienced agency that knows about your market sector.
Agencies will be better equipped to be able to help you to generate more business in your industry.