Brand awareness is something that is at the very heard of advertising and marketing. Brand awareness is either a subtle or strong marketing message about your brand. Brand awareness is something that branding agencies are really very good at, to get your brand known in your market place. The main factor is choosing the right branding agency that knows your specific market sector.
This is all about ‘getting your name out there’. Scattering the marketing seeds and your marketing message.
Consider this, if you at at a restaurant, do you order a cola, or Coca Cola? If you search for something on the internet, do you do a web search or do you ‘google it’?
Letting people know that you exist, what your company is, what it stands for and what you offer.
Creating a brand is the central core to a business. But getting that brand recognised in a busy and noisy industry is the next step. It can be considered a catalyst to getting the business wheels turning; what is the point in having a great business, a great website and fantastic offers if no-one knows about it?
None of these companies really need to advertise, but they do need to do continual brand awareness. Keeping their brand in the public eye is what it is all about. Making use of all kinds of marketing (sports event sponsorship, banner adverts, TV advertising etc.) to keep people seeing their logo, hearing their advert music.
Many businesses do struggle because they are not being heard; they have a great offer but no-one knows they exist. You may have the best product, but if no-one knows about it, it is going to sink.
PR is a tried and trusted marketing tool that is affordable and efficient in generating results. Unique in many ways, PR is about communicating a message to an audience. Couple this in with branding, and you have brand awareness.
For many businesses, having a subtle & consistent message being communicated brings consistent results. Regardless of what industry you are in.
Whatever industry is considered (medical, engineering, FMCG, beauty products etc.) all are busy and media noisy. The need to stand out in the crowd is essential if a business is going to exist in today’s world. Brand awareness is all about communicating a steady consistent message. This is so that the marketing drum is consistently communicating your message to your target audience.
Consider this – is it possible to efficiently communicate a message that you do not understand? The answer is no. If the message is not properly understood, then a mixed signal is communicated. Whilst there may be some results, there is high wastage.
With thousands of PR agencies around the UK, it is wise to use one that has an understanding of your industry, this will ensure that the brand building campaign is effective. This will allow them to quickly talk to the right media channels, generate media exposure and get the wheels of brand awareness turning.
It is wise to get quotes from local PR & branding agencies to create some brand awareness. Just fill in the form above to get free advice from PR agencies on brand awareness.