There is more to market research than initially meets the eye; market research is quite a broad market which features a variety of ‘flavours.
There are 2 types of market research that are used to locate data.
Qualitative market research research is where results are generated from a relatively small group. Some different kinds of Qualitative research would be:
Qualitative market research is quite focused and labor intensive in order to get accurate in depth data as opposed to general data from a broader market.
Quantitative market research is based more around surveys. This could be an online survey or offline.
The way that quantitative market research is carried out is via telemarketing, e-mail or mailing (post) whereby candidates would need to complete a survey of questions giving answers and opinions to set criteria.
This information is then sent for statistical analysis so that a broad trend can be found of occurring trends in the data.
There are various market research techniques that have been used and many of us have heard of:
Every kind of market research is different and each one needs to be correctly applied to the research needed.
Market research companies can gauge what sort of research is needed for a specific product/service or requirement.
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