It is typically startup companies in the UK that are looking for a commission only telemarketing agency. This is mainly due to lack of funds and the desire to share risk.
Many businesses (typically startups or companies that have financial issues) do ask about commission only telemarketing.
Popular comments would be:
‘If they are as good as they say they are, then surely they would be willing to put their money where their mouth is’
‘If they are confident in their ability to sell, then why not take a risk; they could make more money’.
There are hundreds of lead generation agencies in the UK, however none do commission only selling as a business model – for a reason.
The role of telemarketing is to generate meetings/market for information/generate sales enquiries not to produce guaranteed results.
Marketing is not cut and dry, it is not predictable, it is subject to variables that constantly shift.
The role of the telemarketing company is to generate enquireis and information; the client is the responsible for the ‘selling’; small companies do not want the risk and look for others to share it, when it is not really their responsibility.
Indeed there is an itch – people are looking for guarantees with their marketing, however it is not being scratched (marketing companies do not want to have this risk element).
There is also the perspective that if there are companies in the UK that are willing to pay money for telemarketing without a commission element – then this is more attractive and they work together.
Unless the whole UK stopped and said ‘we will not pay day rates or monthly rates – only on commission’ would things need to change, but since there are people willing to pay the asking price, things will not change.
The freelancer may be working for you, but may decide to spend more time working for another client offering more commission. They may be offered a full time job, so your search starts again.
As you are not paying them a wage, the freelancer may go on holiday or take time off as they lack an incentive.
All sales people need to be incentivised. Motivated to perform. If your product or service is not a simple one to market. they will lack the motivation to spend time on your campaign.