Lots of companies are using e-marketing to generate leads, increase sales and solicit responses; however some are more successful that others. Some e-marketing tips and advice is always helpful for any business.
What Is A Bad E-mail
Many e-mails are just deleted due to them being poor. They look automated, they have spammy words in them. The list goes on, but here are some of the top offenders.
These are the main reasons that people delete e-mails (or claim not to have seen them).
What Makes A Good E-mail
A good e-mail is one that gets a response.
People do not like to feel like one of many, so ‘mailers’ tend to be deleted, as do newsletters. Personalised e-mails get a much better response than mailers.
Here are some quick tips of getting a good response to an e-mail campaign:
Like many forms of marketing, e-marketing is a skill and one that does need to be learned through trial and error. However understanding the basics and getting it 90% right at the beginning should make a big difference to your results. We hope you are keeping up with the e-marketing tips so far.
E-marketing is about numbers, the response rates tend to be around 1% – 3% as being a successful campaign. This seems very low, but these are the stats.
E-marketing companies may well be able to help in designing a great e-mail that is able to get you a great response and get you good results for your sales campaign.
Some additional e-marketing tips would be compliance.
If you need more than e-marketing tips, then we advise you talking with e-marketing companies that can help you set up and manage an successful campaign.