Marketing for wedding businesses is essential, as the wedding sector is becoming more and more crowded. The problem is finding the ‘right’ true love (well, marketing partner) to work with. As there are so many marketing agencies in the UK to choose from. We always advise using someone that knows about marketing for wedding companies.
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The wedding sector is a growing market, and as the UK population continues to grow, so to does the number of marriages. The knock on effect is that your competition is also growing. As the world of celebrity weddings continues to take the media spotlight, people do want more lavish weddings (sometimes going into debt as a result for that special day). The average wedding now costs £30,000.
There are a variety of forms of marketing on hand, some are essential:
A website for any company is essential in today’s world. People will wish to see pictures of the weddings you have done in the past and look at client testimonials. Website design is also important, as people can spot a poorly designed or old website. Technology moves quickly, so having an up to date website is important. Marketing for wedding companies starts with you online.
Most wedding companies like you tend to work in the local area, supporting local couples. For this reason, having good media coverage in the local press is wise. PR for wedding planners is not expensive, and can be a very powerful tool. PR is a great tool for marketing for wedding companies.
Most people that are looking for wedding support will use the internet; as such, having a strong presence is essential. PPC for wedding companies can be quickly set up, and should not cost much to maintain. Bear in mind that anyone that looks for anything these days will use the internet. So having that online presence is essential to being found.
All areas of advertising and marketing carry different prices, depending on a number of factors:
We do advise getting a few quotes from different agencies, in order to find the most experienced agency at the best price.