The challenge is finding the right public relations company for your business, one that knows your market sector and products/services. We feel that industry experience is important when choosing a media agency.
This is where we at Marketing Quotes can help, by getting you a few quotes from local PR companies in Norfolk that know your industry sector. Just fill in the form and let us help you.
How well does the agency know your market, understand the trends that occur and know your products/services? Industry experience is important with PR, this will also make the campaign produce results quicker.
Public relations is all about getting your news into the right media, publications that represent your sector. If the agency knows your sector, they should have established contacts within these publications.
Since there are quite a range of PR companies in Norfolk to choose from, choosing one that knows your sector is advised.
Companies use public relations for different reasons, what is yours?
PR agencies in Norfolk will ask you this question, in order to find an angle to get your news to the front of the paper (so to speak).
Are you loosing ground to a competitor? Are you failing to hit your growth targets or maybe loosing staff talent to a competitor?
Some companies use it for communicating news and updates, PR in a crisis or updates (such as train companies).
Some use it for generating media attention, using PR stunts or unveilings at events for new products.
Do you have a PR brief put together, setting your objectives, goals, budget etc.?
Public relations can be used for story telling, giving your audience a pattern to follow each week or each month.
PR can also be used to weave you into the industry, so you inadvertently become an industry leader or industry voice.
Talking with PR companies in Norfolk about what your media angle can be is wise.
If you are using a press release distribution company like PR Fire, they will send your press release electronically.
However if you are trying to get into a specific media outlet (such as a boating magazine, or electronics journal), then get the PR agency in Norfolk to actually talk to someone at that publication.
Most PR companies in Norfolk know specific market sectors (agriculture for example or the medical sector), so selecting an agency that knows the industry media is wise.
Ideally you want to get picked up in the national press, which is going to be the biggest challenge. Maybe using a PR stunt to get you noticed is a good option to discuss.
Public relations does need to be ongoing, rather than a blast for 2-3 months. All PR companies in Norfolk will advise you on this, not to tie you in, but to give you realistic expectations.
You may get lucky and get picked up by the mainstream media or your target publications quickly, but as you know, news today is in the bin tomorrow. Keeping the media wheels turning is really what you do need to do in order to reap the benefits long term.
Since COVID-19 the UK has been thrown back into a period of recession and the media has become more important as a marketing tool.
Equally using social media is a good channel for public relations, since is has become more main stream than when it first appeared in 2004.
Many PR agencies in Norfolk are heavily involved in social media, which works hand in hand with PR.
Social media platforms such as Twitter and LinkedIn all can carry your media message, and can be targeted towards your audience via their advertising programs.
We live in a world of price comparison, for houses, for insurance, for theatre tickets, and yes for marketing. However with marketing, it is different to other sectors.
With marketing, you do not get what you pay for. The most expensive PR agency is not necessarily the best. However we are not advising selecting the cheapest agency.
With public relations, choosing the cheapest PR agency in Norfolk is not what it is is about, neither is going with the most expensive.
We want to help you find the ‘right’ PR company for your particular business and brand.
Just fill in the form and let us help you get a few quotes from local PR companies in Norfolk that know your industry sector.