There are over 50 PR agencies in Norfolk, ranging from freelancers working from home, to larger established agencies who are CIPR members.
The challenge is finding the right public relations company for your business, one that knows your market sector and products/services. We feel that industry experience is important when choosing a media agency.
This is where we at Marketing Quotes can help, by getting you a few quotes from local PR companies in Norfolk that know your industry sector. Just fill in the form and let us help you.
How well does the agency know your market, understand the trends that occur and know your products/services?
Public relations is all about getting your news into the right media, publications that represent your sector. If the agency knows your sector, they should have established contacts within these publications.
Since there are quite a range of PR companies in Norfolk to choose from, choosing one that knows your sector is advised.
All companies use public relations for different reasons, what is yours?
Some use it for communicating news and updates, PR in a crisis or updates (such as train companies).
Some use it for generating media attention, using PR stunts or unveilings at events for new products.
Do you have a PR brief put together, setting your objectives, goals, budget etc.?
If you are using a press release distribution company like PR Fire, they will send your press release electronically.
However if you are trying to get into a specific media outlet (such as a boating magazine, or electronics journal), then get the agency to actually talk to someone at that publication.
Public relations does need to be ongoing, rather than a blast for 2-3 months.
You may get lucky and get picked up by the mainstream media or your target publications quickly, but as you know, news today is in the bin tomorrow. Keeping the media wheels turning is really what you do need to do in order to reap the benefits long term.
Since COVID-19 the UK has been thrown back into a period of recession and the media has become more important as a marketing tool.
With marketing, you do not get what you pay for. The most expensive agency is not necessarily the best. However we are not advising selecting the cheapest agency.
We want to help you find the ‘right’ PR company for your particular business and brand.
Just fill in the form and let us help you get a few quotes from local PR companies in Norfolk that know your industry sector.