Just fill in the form opposite to get free advice and quotes from search engine optimisation companies that know about financial marketing.
The sector is very wide, diverse and highly competitive, certainly during times of recession financial businesses are under pressure to produce results. More people around the UK have less disposable income, and those that do have money are being cautious with it; making the financial sector a difficult one. For this reason, being found on the internet is vitally important and since all web users use different combinations of ‘search phrases’ or ‘keywords’ in order to find something, financial companies do need to consider how they wish to be found. The main issue for financial companies is the fact that the industry is so competitive.
The big players in the industry that are doing large amounts of advertising, paid internet sponsorship make things hard. optimisation (search engine optimisation) is all about being found on the internet; if someone types in a specific key phrase, a website with good search will come up to the top of the results over others. This is mainly to do with backlinks and other websites that point to that site, the more relevant links a website has, the more popular it will be (and the higher it will be displayed in search results).
For any financial company, the problem exists on which search engine optimisation company to choose; there are thousands of SEO companies around the UK, selecting one is hard. Not all search companies are good, they may be good at sales and good at convincing you they are good, but not skilled in SEO for financial companies. Some companies make claims about ‘we are the number 1 rated SEO company’ or ‘we are a google approved supplier‘.
The best advice would be to select an optimisation company that knows the financial industry and has experience in doing marketing for financial companies. O ne that has worked in the industry before and knows how it works. If the optimisation company knows the financial market, knows your competitors and knows the media, they will have a better understanding of how to place you in order to get optimum results. L
ooking through an SEO companies portfolio should give you a feel for the kind of financial firms they have worked for in the past; but meeting them should give a better feel for what they are like to work with. We are living in an increasingly distant world, with businesses opting for e-mail contact rather than meetings, as it saves time and takes the personality out of a relationship. Virtual assistants and video conferencing are replacing the personal contact, even in offices, receptionists are becoming more rare as companies are relying more on technology.
A meeting is wise, not just to suss out what the search company are like, and get to know them; but in ensuring that they are all that they claim on their website (as some companies can embellish on their size, experience etc.) if possible, choosing a local optimisation company is good, as review meetings can be arranged. Meetings give a good chance to consider results and if the search company is performing or just wasting your money.
We live in a world of price comparison, as most businesses are struffling with survival in the UK economy, getting a good price is becoming more important than ever. Finding a good search company that can produce results is important, by overpaying is not wise, as you are just adding to someone’s holiday fund. Bear in mind that all optimisation companies are private companies are in business to produce profit; the need therefore to shop around is a wise one so that you do not pay someone 30% or 40% than you need. For free advice and quotes from SEO companies for the financial industry, just fill in the form above.