The internet is dominated by price comparison sites like Trivago and Booking.com. Standing out is difficult, but web optimisation is needed. It is all about being found on the internet on the organic searches (rather than the paid adverts), the more visitors a website receives, the more business it should generate. For hotels, the higher up the search results it appears, the more people should want to enquire.
The cost of optimisation work does depend on a few different factors, mainly how much optimisation work is required. If a hotel only requires a few hours a month, then the cost will be low; if they need 7 days a week, it will be more. All SEO agencies are private businesses, therefore they will charge different rates based on their profit margins and experience. The hospitality industry is competitive (especially with price comparison websites) so SEO for hotel websites may require a lot of work to get them visible. It is advised to shop around and compare SEO prices when considering experience.
As there are hundreds of search engine optimisation companies around the UK, finding the ‘right’ one can be hard. Do you go with top SEO companies in London? Do you go with an ‘award winning agency’? What about a google partner agency? When considering search companies, it is wise to select one that knows the hotel industry, that has done SEO for hotels in the past and has a track record of success.
All optimisation agencies set their own fees, which will vary significantly. We do advise shopping around and comparing quotes. If you are interested in getting some advice or quotes for SEO for hotels, just fill in the form above.