Does Your Hotel Website Need Search Engine Optimisation?If anyone is searching for a hotel, the first place they will turn to is the internet, therefore SEO for hotels is essential to you being found.
Whether on an iPhone or desktop, being visible is key.
If your hotel website needs more visitors and needs to be more visible on the search engines, then you really need to talk to an search engine optimisation company that has experience in doing SEO for hotels.
Just fill in the form opposite to get free advice and quotes from SEO companies that have experience in doing marketing for hotels.
SEO for hotels is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Google. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK hotel websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking all hotels websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all hotel websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The internet is dominated by price comparison sites like Trivago and Booking.com.
Standing out is difficult, but web optimisation is needed. It is all about being found on the internet on the organic searches (rather than the paid adverts). The more visitors a website receives, the more business it should generate.
For hotels, the higher up the search results it appears, the more people should want to enquire.
The cost of optimisation work does depend on a few different factors, mainly how much optimisation work is required.
If a hotel only requires a few hours a month, then the cost will be low; if they need 7 days a week, it will be more.
All SEO agencies are private businesses, therefore they will charge different rates based on their profit margins and experience.
The hospitality industry is competitive (especially with price comparison websites) so SEO for hotel websites may require a lot of work to get them visible.
It is advised to shop around and compare SEO prices when considering experience.
As there are hundreds of search engine optimisation companies around the UK, finding the ‘right’ one can be hard.
Do you go with top SEO companies in London?
Do you go with an ‘award winning agency’?
What about a Google Partner Agency?
When considering search engine optimisation companies for your hotel, it is wise to select one that knows the hotel industry, that has done SEO for hotels in the past and has a track record of success.
Choosing a marketing company to handle the SEO for your hotel can be challenging, as there are so many SEO companies in the UK to choose from.
All optimisation agencies set their own fees, which will vary significantly. Larger SEO companies charge more, as they have higher staff costs, higher overheads and higher profit margins. We do advise shopping around and comparing quotes. SEO prices vary considerably.
If you are interested in getting some advice or quotes for SEO for hotels, just fill in the form above.
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