Web Copywriting

Web CopywritingConsidering Web Copywriting?

If you are interested in getting web copywriting, we do advise talking to website designers who specialise in. producing high end websites  Just fill in the form to get free advice and quotes from designers that are experienced in web copywriting.

What information your site provides is an important indication about you as a business.  Is it spelt correctly?  Is it coherent?  Is the copy engaging?

Why Is Web Copywriting Hard?

Web copywriting, also called “writing for the web,” is the process of writing online content, ad copy, social media posts, and other marketing materials. Well-crafted copywriting can keep readers engaged and often leads them to take some form of action, such as making a purchase or submitting a form.

Most website designers will ask ‘can you provide the copy’?  The reason is, they do not know your business.  They can design a website yes, but do they know your business/product?  Do they know the message you wish to communicate?  Can you write articulate copy to communicate that message?

The answer to both is possibly no, therefore there will need to be a ‘marriage’ of the two.  For you to communicate to the copywriter what you wish to say.  For them to translate that into engaging web copywriting on your website.

The Need For A Strong Headline

Your headline is the first impression that your content is going to make.

(Usually, before the person even lands on your webpage.)

And when they DO land on your page, your headline is what makes the person decide whether or not they’re going to stick around… or leave your site to check Instagram.

As it turns out, a strong headline isn’t just important for engaging readers. It can also lead to more social media shares.

When writing headlines, I recommend sticking to the 4 U’s:

  • Demonstrate that the content is Useful
  • Create Urgency
  • Show it is Unique
  • Make it Ultra specific

It’s not easy to create a headline that uses all four U’s. But in general, the more you can use, the better.

Here are 4 important tips for enhancing your content writing.

Finding The Right Web Copywriting Agency

Ideally you need a web designer that knows your market place for starters.  Then you need to ensure that they have a copywriter working with them.  Many do not, and will outsource this.  This is not good, as you do not know that the outsourced agent is going to meet your standards.  They could be the designers friend from Uni.

Just fill in the form to get quotes from web designers that have web copywriting resources available in-house.

What About SEO?

SEO for a all websites is difficult, however this is where experienced kicks in.  You could write what you need for your website, however it may not be what the search engines like google and Bing want to see.  They want to see website copy that meets their algorithm.  This is where keyword placement and web copywriting come into their own.  You want your website to be at the top of internet searches for your products/services, this is where SEO meets website design.

Useful Advice

Firstly, find a website designer that you like the look of, and have a look through their web portfolio.  This will give you a feel for the sort of projects that they have worked on in the past, and give you a feel for what they can offer.  Ask about web copywriting and whether they have someone skilled in-house.

Using someone local is best, as you can sit down with the web copywriting member and run through what you want each page to communicate.  Website designers can offer free advice with regard to what is the best solution, and help you in getting the best website set up for your business.

Closing Thoughts

Choosing a copywriting company is not easy.  Prices can vary from agency to agency, as all website designers have their own website design prices, based on their overheads, the directors salaries, the number and quality of the staff, but also their portfolio.

Choosing a marketing company is always going to be challenging.

Comparing prices can be very quick, just by completing the form opposite you can get local flash designers providing prices and feedback within a couple of hours.

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