What Is Graphic Design

Types Of Graphic DesignWhat Is Graphic Design

Many people wonder ‘what is graphic design’?  It is is an area of marketing that involves a range of different design disciplines.

Graphic design is a craft where creative experts create visual content to communicate a message.

By applying visual images and page layout techniques, designers use typography and pictures to meet a viewers specific needs and focus on the logic of displaying elements in interactive designs to optimise the user experience.

Graphic design is the practice of composing and arranging the visual elements of a project.

Designing the layout of a magazine, creating a poster for a theatre performance, and designing packaging for a product are all examples of graphic design.

It has a long and varied history going back to cavemen.  Design can be broken down into sub services (as it is really a overview term that covers the following):

  • Brochure Design
  • Packaging Design
  • Logo Design
  • Leaflet Design
  • Animation
  • Advert Design
  • Branding (Corporate ID)
  • Exhibition Material Design (equipment & accessories)
  • POS (point of sale display)

All these services above would all come under the heading of ‘graphic design’.  However agencies that offer ‘graphic design’ may specailise in one or two of the areas above; brochure designers for example.

Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to at least 17,000-year-old cave paintings in Lascaux France. It is a term that originated in the 1920s’ print industry. It continues to cover a range of activities including logo creation and digital imaging.

Ideally you need one agency to provide all your design work.  Rather than using one agency for brochures and another for packaging design.  What is design doing for your business?

With user psychology in mind, creative designers follow this pattern:

  • Symmetry and Balance
  • Flow
  • Repetition
  • Pattern

Quality graphic design does not have to cost a fortune, fill in the form to get quotes.

Finding The Right Agency

Having looking at the different types of graphic design.  Once you have found a few designers, it is good to compare them based on designs, prices and experience in your industry.

Not all agencies will be suited to you.  They may be too small to handle your campaign.  Too large, and charging too much to do something basic.

You need to find the ‘right agency for you’.  You could go onto Google and spend time looking for agencies, or you can let us do the hard work for you.

Choosing A Local Agency

Most businesses prefer to work with a local graphic designer (as it makes logical sense) and preferably one that has experience in your industry.  Once you have found the right agency, you then need to meet with them and discuss the project in depth.

It is helpful to all agencies for them to know the budget you have in mind.

With marketing, costs can vary from a few hundred pounds to mega money, so giving the designer an idea will help the project go in the right direction.

Compare Local Graphic Design Agencies

All graphic designers are different and as a result, graphic design prices will vary from agency to agency.

The smaller designers (such as freelancers) will be cheaper due to lower overheads but depending on what you are looking for, it is good to compare graphic design prices.

All set their own rates, they are profit making companies therefore shopping around is essential.

Local is always better since there is a loyalty that comes with working with someone local.

What To Provide The Design Agency

Another issue that comes up with the types of design is ‘what is a brief’.  Most designers like to have a brief to work with.  This is an overview of what your requirements are.

It does not have to be too technical, but as with most things; the more information the better.  It would give a breakdown of what you are looking for, an overview of what would be involved etc.

If you can provide any images to the designer, they can either incorporate these in, or modify them for you.

Working With Your Graphic Designer

Relationships are the key to business, so it is important to create a close working relationship with your chosen designer.

Try to meet with them in the early days and then follow up meetings from time to time thereafter.  Talk to your designer regularly and try to be as open and as honest as possible (helping them to help you).

In looking at ‘what is graphic design’ we found the need for comparison.  Price comparison websites work for graphic design.

It is wise to compare a few quotes from local graphic design agencies, since they all set their own fees.

If you want to talk with marketing agencies of any kind, just fill in the form above.  We want to help you get the right agency, for the right price.

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