Ideas For Food Packaging
Food packaging is very important for the sales of a food product.
If a food package is badly packaged then the chances are it will not sell.
There are a few basic guidelines to ensuring that you are choosing the right package for your food product.
Consider what sort of shape your food product is. All food items are different shapes and would demand different packages:
- Chocolate Bar
However, there are many food products that have been put into very distinctive packages (Toblerone for example) and as a result this has boosted the popularity and sales of the product.
With food products there are limitations as to the kind of materials that can be used for reasons of health & safety along with keeping products airtight. However unique ideas have been created using materials such as plastic, glass, card, metal and fabric. Sometimes being creative with the kind of material that is used can ensure that it stands out in the crowded market.
Many companies are looking towards recycled packaging options both for environmental reasons, but also it is good PR.
Consider yourself in a supermarket and as you scan the shelf – you are confronted with a myriad of colours of similar products. Choosing the right colour again with ensure that your food package stands out and is more likely to be chosen over all the other products on offer.
Weight is something that can be played with a little. The heavier a product is – the more value it tends to be given (physiologically). This is why bottles have weighty bases – so people think they get more for their money. Creating a package that is lightweight can be unique and make the product more attractive; but creating a heavy package will create the illusion of value to the consumer.
Compare Packaging Design Agencies
There are lots of packaging designers around the UK to choose from; so it is well worth talking to different designers to get a better feel of design options. All designers will have their own views on food packaging, so it is a wise option to talk to one that has had experience in designing food packaging historically – as they will have a track record.