Packaging Design Ideas

Consider Some Packaging Design Ideas

Packaging can look very bland, uninspiring so we have put together some packaging design ideas that may cause you to stop and think.

For anyone that is considering packaging, there are a few important things that need to be done before charging in and getting something produced.  

The Need To Stand Out

We buy with our eyes, in the same way as we eat with our eyes.

If the meal that was put in-front of us at a restaurant looks good, we will want to eat it.  If we see a product in a shop and like the packaging, we will want to buy it.

However how do you create a packaging for your product (be it a beauty product, a food product, a beer etc.) that will stand out in a busy market place?

• Colour of packaging – Certain colour stand out more than others.  Products that are in bland colour packaging will get lost.
• Shape of packaging – What shape is the packaging you are going with?  Is it in an unusual shape, or just a box that is conveniently stacked one on top of the other on the supermarket shelf?
• Material of packaging – What materials are you choosing?  Is it a metal can, a plastic packet, something more exotic?

By talking to a number of different packing design agencies, you can get a feel for what kind of options are available.

The Plastic Problem

The problem we face as a society is that 99% of our packaging is made from plastic.

What makes things worse is that most of the plastic packaging that is used is not recyclable.  The remainder that is able to be recycled, much of it is not and is buried in landfill sites.

You can make your product stand out by using alternatives to using plastic packaging.

Talk To Industry Leading Marketing Agencies

There are a wide range of marketing agencies in the UK that specialise on packaging, for food, clothes etc.

If you are going to produce your packaging, you do need to get it right from the beginning.

Reflect on packaging design ideas to give you different options.

We are here to help you find the right agency that can discuss different packaging design ideas with you.

Very often it is easy to get something produced quickly as time usually is against you.  

However a simple checklist can save you a lot of problems later down the line:

1. Look at your industry and the companies you consider to be competitors.  Research the designs they are using (size, material)
2. Find which designs/colours are the most popular and see what works and what does not (as opposed to choosing on your own opinion).
3. Research different packaging designers for the job.  Have a look at their portfolios and compare 3-4 different agencies to ensure the best price.
4. Have them produce 2-3 different designs.  This way you can deliberate on which one is most suited.
5. Do a pre-launch so as to be able to measure the response from the market.  This will then allow you to go back to the agency and make any modifications and changes before letting loose on your market.

Have you used a market research company to look at feasibility?

Packaging design ideas need to be considered. Another good tip is KISS (keep it simple silly).  

It is very easy to try and get too much onto your package and swamp the message/design. 

If you are paying a lot of money to the designer wanting to get value for money is going to be in your mind.  However as with many things, less is more.

Some examples of successful brands that are simple yet effective would be Google (clean and crisp), Innocent Smoothies (basic and simple design).

There are many product packages that are crowded, busy and confusing; however something clean, crisp and impacting does tend to stand out more.

When you are getting design ideas from your chosen agency, why not get them to produce something simple and something more involved. 

This way you have a couple of options to compare.

Can You Be Luxurious?

When it comes to your business packaging, it is an extension of all that your product and brand stand for. Offering luxury packaging boosts the credibility of your product and positions it as being high-end.

This packaging can excite your customers and entice new ones to pick up your product and explore. To achieve this look, you’ll need to consider the colour scheme and the textures as a minimum.

Can You Make It Sustainable?

We have already mentioned the plastic problem, but this is such an important topic.

Your brand will stand out if you can show your customers that your packaging is sustainable.

In the days gone by, we used to get our mild delivered by the milkman, using an electric milk float, in glass bottled that were collected and replaced each day.

Now we get milk in plastic bottles from the supermarkets that have used trucks than run on petroleum.

Surely we have missed something as far as our milk is concerned?

Can you make your packaging sustainable?

Compare Creative Marketing Agencies

Packaging design ideas includes the designer you select.  Designers do vary from some that work with big brands, down to small graphic designers that offer this as a side service. 

Either would be good to use if their ideas and created products are suited, so it is good to shop around.

By filling in the quick quote form opposite you can get a few ideas and options to compare packaging design costs.

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