Find a Marketing and PR agency
Find a marketing and PR agency that knows your industry sector. As all businesses are different, each will require a unique approach to their marketing.
The UK has over 30,000 marketing and PR agencies. Each one is independent, with different skills, experience and industry background.
If you are looking for more information on finding a suitable marketing and PR agency for your business see below.
What is marketing and PR?
Marketing involves strategies to successfully promote your company, products and services. Effective marketing that drives results is vital for any business or organisation and can help you reach your goals, whatever they may be.
Public Relations involves activities that help build brand awareness and loyalty. It’s about persuading the public or other stakeholders to maintain a positive perspective of your company based on your core values. Not PR and branding are closely linked, as branding is a separate discipline of marketing. However even though marketing carries distinct disciplines, their is often overlap.
This is why finding the right marketing and PR agency is so important. If you need just one area of marketing, then one agency may be suited. If by scratching at the surface it appears you need something else, that requires a multi-skilled agency.
What is the difference between a marketing and PR agency?
It’s true that marketing and PR are closely aligned and best used together. But there is a difference which you should be aware of before choosing a marketing and PR agency.
PR however, is helping people understand your brand and build positive relationships. Of course if people are remembering you for the right reasons, they are more likely to buy your product or use your services. This will result in more sales – it’s here that both marketing and PR connect.
Can one agency cover both my marketing and PR needs?
While some agencies offer an integrated marketing and PR service, many agencies specialise in one of the two. This is because the two require different skills and a marketing professional is not necessarily equipped to be a PR expert. If they have the staff, very often they can provide the service.
It is about finding the right agency, specifically one that knows your industry sector. Knowledge is power, and if the marketing agency knows your market, they can communicate your message.
What types of services does a marketing agency offer?
Marketing is a broad term and while many marketing agencies may cover a range of services, some may specialise in niche areas such as:
- Lead generation
- Market research
- Full service marketing
- Sales training
- Business development
- Corporate gifts
If you’d like to get agency quotes from one of these specialised areas, just select the service you want on our quote form. It’s that easy!
Can I do it myself?
You may want to do your marketing or PR in-house but there’s a lot more to it than many would think.
Firstly you need to marketing plan. Then you need to set up and implement your marketing strategies. You need to then have the time and tools to analyse and evaluate the performance. While it may seem like this is do-able, the world of marketing and PR is constantly evolving. A specialist marketing and PR agency will be able to keep up to date with all the latest trends.
Working on your business’s marketing or PR is a full-time position and when not done correctly, it can have adverse and costly effects on a business.
5 things to ask a Marketing and PR agency
- Do you know my industry, my product/service?
- Can I talk to some of your current clients?
- What ROI have you got those clients?
- Do you have testimonials from previous clients you’ve worked with particularly of those who are in my sector?
- Who will be working on my account and how do they communicate with me on progress and results?