Direct marketing companies all offer very similar services and yet the quality of work can differ hugely. One mailshot can hit the mark, the next newsletter can fail badly. So, it’s really important to find the right fit for your business. Good direct marketing companies will sit down with you and come up with a campaign that will be cost effective and successful in producing you ROI.
Direct marketing is all about cutting out the advert. It is going directly to customers. This could be over the phone via a telesales campaign, going door to door selling Avon products and so on. Many companies are using direct marketing techniques to sell directly to customers, and short cutting the advertising campaign. Body Shop has been doing ‘Body Shop Parties’ for years now. Using representatives to sell direct to customers in the comfort of their own homes.
Direct marketing companies conceive and manage the marketing campaigns. All businesses need a different marketing approach (telesales, home visits etc.) so it is a case of finding which approach suits your business model.
All direct marketing companies are different. As mentioned, each campaign needs to be tailored to your business model. Get it wrong and it could be wasted time, wasted money and could even damage your brand.
That is why we advise using marketing agencies that know your industry sector. Whether you are a pet food company, a bouncy castle business, a mobile phone company or engineering firm. Industry experience is important when it comes to marketing.
Direct marketing companies are all independent and all will set their own fees. Some are part of the DMA which is the trade body for the industry. As all agencies are independent, compare quotes is essential. Two companies could do the exact same marketing campaign but charge prices that are thousands apart.
Just fill in the form to get free advice and quotes from local direct marketing companies that know your industry sector.