There are established agencies, freelancers and everything in-between.
With the university of London, and numerous others locally, PPC talent is freely available in the city.
The difficulty you face is finding the ‘right’ one to work with. Do they know your industry? Have they just started trading?
We are not wanting to find you the cheapest agency, but neither will the most expensive agency give you the best results.
This is where we at Marketing Quotes aim to help, by getting you quotes from a few local PPC companies in London that know your industry sector.
If the agency knows your market, your products/services or competitors, they should be able to get your campaign set up and running quicker.
You will have specific keywords you want to target and have your adverts appear for. If the agency knows your sector, they will have a better idea of what these keywords would be.
These days, we live in a digital world, buying things from Amazon we have not seen or touched and getting goods delivered from ‘somewhere’.
As a business in London, if you had the choice between working with someone that is 3-4 miles away, or an agency in Aberdeen, which would you prefer to work with?
Rather than working with a new startup PPC agency in London, we do advise working with someone that has a track record.
How long have they been trading, how well do they know their way around Google Adwords?
Due diligence is wise, new pay per click companies pop up all the time.
The benefit of choosing a PPC company in London is the opportunity of meeting with them.
This is good to confirm any claims they have on their website.
Most agencies have great looking responsive websites that look modern. They show professional staff in modern offices. However are these real? How do you know the agency is not using a virtual office and is really based in New York?
Many agencies claim to be award winning, or a Google Partner agency. A meeting allows you to ask about the awards.
Why choose a Google partner, does it make them better to work with?
You would not want to invest 6 months with someone, only to find they are not achieving and you having to start all over again.
Rarely does one area of marketing work effectively by itself, normally marketing works hand in had with other areas.
Have you considered social media marketing? Platforms like TikTok and Facebook are free to use (of course there are paid options) and very simple to update.
By talking to PPC companies around London, they will most likely agree. Most products/services are visible on the many social media platforms.
All marketing agencies in London set their own rates, pay per click is the same. This is based on their running costs, staff costs and profit margins.
There is the stigma, that if someone is located in London, they are going to be more expensive, as rent and running costs are higher. This is partly true, but some are very affordable.
PPC prices include the cost your pay to the search engine (your PPC budget) and also the monthly management fee you pay to the agency.
For this reason, costs will vary considerably.
Let us help you find the ‘right’ PPC company in London for your business.