Marketing is about communication, and effective communication is about understanding. A clear understanding can only really be gained at a face to face meeting. The reason is that communication has a number of channels. Part of this is verbal, part of this is physical. If you talk to an agency on the phone, you only actually communicate in part (as the agency cannot see your facial expressions, gestures). As London is geographically quite small, finding a local agency should not be difficult.
There is the conception that marketing companies in London are more expensive that those outside. As things to tend to be more expensive in the capital. True that many of the global companies do have their head offices in London; but it depends on what you are after. If you are looking for a small boutique or a medium sized agency, or a larger brand specialist, the city actually has it all. The problem actually comes when trying to find the right agency. They are local, however finding someone that is the right size, has the right experience can then take time. Time finding a few companies to compare, look through portfolios, chase down quotes – all quite time consuming.
As all marketing companies in London are independent, all set their own fees. Marketing prices do vary considerably, so we do advise shopping around and comparing quotes. The picture above is of the Tower of London, possibly one of the most iconic landmarks in the world.