What Is Graphic Design
What Is Graphic Design?
Graphic design is an area of marketing that involves a range of different design disciplines. Graphic design can be broken down into sub services (as graphic design is really a overview term that covers the following):
- Brochure Design
- Packaging Design
- Logo Design
- Leaflet Design
- Advert Design
- Branding (Corporate ID)
- Exhibition Material Design (equipment & accessories)
- POS (point of sale display)
The services above would all come under the heading of 'graphic design' however companies that offer 'graphic design' may specailise in one or two of the areas above; brochure designers for example.
If you are looking for a graphic designer for a few of the services above (say brochure design and logo design) the agency you like may only provide one of the services, meaning you need to then work with two agencies - a little impractical and not ideal.
Finding The Right Graphic Designer
Once you have found a few graphic designers, it is good to compare them based on designs, prices and experience in your industry.
Choosing A Local Graphic Design Agency
Most businesses prefer to work with a local agency (as it makes logical sense) and preferably one that has experience in your industry. Once you have found the right agency, you then need to meet with them and discuss the project in depth. It is helpful for all graphic designers for them to know the budget you have in mind. With graphic design, costs can vary from a few hundred pounds to mega money, so giving the designer an idea will help the project go in the right direction.
Compare Local Graphic Design Agencies
A graphic designers are different and as a result, graphic design prices will vary from agency to agency. The smaller designers (such as freelancers) will be cheaper due to lower overheads but depending on what you are looking for, it is good to compare prices.
What To Provide The Graphics Agency
Most graphic designers like to have a brief to work with. This is an overview of what your requirements are, it does not have to be too technical, but as with most things; the more information the better. It would give a breakdown of what you are looking for, an overview of what would be involved etc. If you can provide any images to the designer, they can either incorporate these in, or modify them for you.
Working With Your Graphic Designer
Relationships are the key to business, so it is important to create a close working relationship with your chosen designer. Try to meet with them in the early days and then follow up meetings from time to time thereafter. Talk to your designer regularly and try to be as open and as honest as possible (helping them to help you).