The music industry is the world leader in providing new songs, artists and trends to the world. As such, you need to market your brand, artists and products to the UK and world in order to be seen. With shows such as X-factor and Britain’s Got Talent, the music industry has moved on from the days of Top Of The Pops. It has become more commercial and a package that can be presented and sold to UK consumers. The music industry is wide and diverse, covering a wide range of different
Music has been around for many thousands of years and has brought communities and nations together. Whether this is classical music, opera, Africal tribal music, hip hop or the Eurovision Song Contest.
Marketing for music websites can cover a broad area of marketing tools available. Some are useful and some are essential. Some core areas would be:
All music companies needs to have a website, whether you are a solo singer that is looking to get promotion, or if they are a national recording studio looking to rebrand their site. Choosing the right website designer for music companies is tricky, as there are thousands of web designers to choose from. We always advise talking to agencies that know about marketing for music websites.
Public relations is an essential tool for you, cost effective and targeted PR can be used from freelancers up to multinational artists. There are many PR agencies with music experience around the UK, and many happy to support clients in the sector. Some agencies are specialists in the music industry, some have mixed industry experience along with music. There are other areas of promotion once the above have been set up and put in place, other services that are important but not necessarily essential:
SEO is all about getting your website higher up on search engines. Search engines are really just one big list of billions of websites. SEO is about ensuring that your website appears higher for a specific music related search. Using an SEO company with music experience is important in order to get the site appearing in searches quickly and cost effectively.
Paid searches are unfortunately necessary, mainly due to the competition in the world for music. PPC allows you to appear on page 1 for any search term you want. There are specialist PPC companies with music experience that can set up and manage a PPC campaign to ensure high returns for music companies. Marketing for music websites is much about using PPC, as most people use the internet for music searches.
Many music companies use different forms of advertising in order to generate exposure and media buzz. Advertising does affect sales, but is very much a shot gun approach and is very difficult to quantify. There are many forms of advertising for music companies available (radio, TV, billboards) that are used in different ways by advertising agencies. Selecting the right form of advertising is important.
Branding for music companies is essential for you and your site to stand out in the ever growing global industry. Consider some of the leading music brands: Spotify, Kylie Minogue. All have unique branding that sums up what the music business is about.
It is wise to shop around and compare quotes, and get a few different proposals in from experienced agencies. Marketing for music websites does not have to be expensive. Finding the right agency is important, however marketing prices do vary considerably. All marketing agencies have overheads, running costs and profit margins. As a price comparison website, we want to help you get the best marketing agency, for the lowest price.
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