Branding For Music Companies

Branding For Music CompaniesDoes Your Music Business Need Help With Branding?

Branding for music companies is very important in order to stand out in this busy and expanding industry.  

The problem is finding the right branding agency, as there are thousands in the UK.  

There are branding companies in Oxford, branding companies in Leeds, freelancers, creative marketing companies and everything in-between.

Choosing the right branding agency for your music business is important.

Just fill in the form opposite to get free advice and quotes from creative design companies that know about marketing for music companies.

Why It Branding Important

In the music industry, your brand is essential.  Whether you are a solo artist like Justin Bieber, a music production company like Universal or provide sound equipment.

 The music industry is a high profile one and standing out is very important.  Your image is what sets you apart from competitors.

This is certainly the case if you are looking to get onto mainstream shows like Top Of The Pops, X factor or other mainstream shows.  Branding for music companies is very important.

Your brand is more than just your website or your logo but your message.

A brand is your identity and your story that makes you stand out from your competitors that sell similar products or services.

The goal of branding in the music industry is to earn space in the minds of the target audience and become their preferred option for doing business.

Simon Cowell has changed the music industry with X-factor which has rippled right across the music industry here in the UK.  The X-factor has a strong brand thanks to Simons relationship with the BBC and has replaced Top of the Pops we all remember.

Who Is Involved In The UK Music Industry?

The music sector in the UK is diverse, here is a general breakdown of the music industry:

  • Music Publishing
  • Music Recording
  • Songwriters
  • Song Artists
  • Music Therapy
  • Music Academys
  • Artist Managers
  • Digital Music Publishing
  • Music Streaming
  • Music Touring Companies
  • Music Instruments Manufacture & Supply

The sector can be categorised as live music, recording and publishing.  The sector as you can see is quite a diverse one as the digital sector continues to diversify.

What Does Branding Cost?

Branding for music companies can be very expensive, but does not have to be, as long as you shop around and compare prices.  

Finding the right branding company for your music brand is important, one that knows the music industry, knows your competitors and knows how to position you

The main factor to consider is experience, and design flair in the music sector.  A student fresh out of university may be able to produce an award winning brand.  But not charge the high fees a top branding agency in London will charge. 

One thing to consider is that all design companies have profit margins (to pay for houses, cars etc.)

Things To Ask A Branding Company

Here are a few things to consider asking a branding company which may be helpful:

  • What clients have you worked with in the music industry?
  • Why do you feel you are the best branding company to support us?
  • How do you see developing our existing brand to make it more modern?
  • What timescales do you feel each stage of the project will take?
  • How long do you think it will take for us to see results?
  • What is the scope of your services?
  • What is the experience of your team?
  • How much input do you feel we will contribute?
  • What are the timescales?

This is one of the main reasons that it is good to compare branding quotes for your music business, as all agencies will answer the above points differently.

Choosing A Branding Agency

When considering creative branding agencies, consider their experience in the music sector. 

Have they worked in the sector before, what brands have they done work for in the music sector and are those brand successful? Have a look at their portfolio.  

Maybe talk with some of their customers to see how they were and if they were value for money.  Have they worked with any songwriters, any audio suppliers, any pop groups?

Get Multiple Quotes To Compare

Some good advice would be to get a few design proposals to compare. giving you different ideas and prices to consider.  Branding prices do vary considerably.

Going with the top branding agency on Google is not wise, just because they are at the top does not mean they are the best agency for you.

We want to help you find the ‘right’ branding agency for your music business.  One that knows the music industry and can offer you the best support to get the best results.

For this reason, creative marketing comparison is important.

Branding for music companies does not have to be expensive if you compare quotes.

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