Branding for music companies is very important in order to stand out in this busy and expanding industry. The problem is finding the right agency, as there are thousands in the UK. We always advise using agencies that know about branding for music companies.
In the music industry, your brand is essential. Whether you are a solo artist like Justin Bieber, a music production company like Universal or provide sound equipment. The music industry is a high profile one and standing out is very important. Your image is what sets you apart from competitors. This is certainly the case if you are looking to get onto mainstream shows like Top Of The Pops, X factor or other mainstream shows. Branding for music companies is very important.
Branding for music companies can be very expensive, but does not have to be, as long as you shop around and compare prices. The main factor to consider is experience, and design flair. A student fresh out of university may be able to produce an award winning brand. But not charge the high fees a top branding agency in London will charge. One thing to consider is that all design companies have profit margins (to pay for houses, cars etc.)
When considering branding agencies, consider their experience in the music industry. Have they worked in the sector before, what brands have they done work for in the music sector and are those brand successful? Have a look at their portfolio. Maybe talk with some of their customers to see how they were and if they were value for money. Have they worked with any songwriters, any audio suppliers, any pop groups?
Some good advice would be to get a few design proposals to compare. giving you different ideas and prices to consider. Branding for music companies does not have to be expensive if you compare quotes.