You’re already busy looking for a web design agency and now you’ve been advised to write a website brief. Whilst this may sound daunting, writing a website brief and finding the right agency isn’t difficult! If you know what a website brief is and don’t need any more information at this point, skip down to “how do I create a website brief?” Otherwise, let’s start from the humble beginning: A website brief is simply a proposal document, intended for a web design agency, to help them understand what you’re looking for in a new website. It outlines key things about your website such as your target audience, problems with the old website and what you’d want your new website to achieve. Just to be clear, this isn’t a document telling your website designer precisely how your new website should look (you don’t want to be doing all the hard work if you’re going to pay a web designer to do this for you!). However, you should include a few examples of websites you like the look and feel of to give the web design agency an idea of what you envisage your website looking like.
When you send out your website brief, the web design agency will then come back to you with how they can help meet your needs, the solutions they can provide and the time they can do this in. This helps you decide whether the agency is right for you and is extremely crucial to ensuring the success of your new website – and ultimately the sales leads you acquire!
The length is up to you and if it’s only a small project, this could be sent over as an email. However, we recommend providing as much relevant information as you can, as the web design agency’s response will be based on what they receive from you. If you can, try not to condense your website brief into a few lines shared over Gmail. Instead, create it in the form of an invitation to tender (ITT), which could span 2-100 pages!
This is a way of letting agencies know that you’ll be going through a competitive tendering process. It makes them aware that you’ll be gaining responses from various agencies during a specified timeframe. The best proposal you receive is the agency you’re most likely to hire.
You don’t need to go big and bold with technical software or flashy PowerPoint slides. If you prefer, and most people do, use Microsoft Word. Remember, this is intended to be a formal document so don’t focus too much on attention grabbing writing. There’s also no need to spend days on perfecting your website brief as a few hours is all you need. You’re going to know a lot about your business – more than anyone else – which will make your brief even easier to write!
As promised, we’re going to show you how to create a website brief for a website design agency. We’ve split this into structured sections which allows your brief to flow better, and in a logical manner. You can simply copy the below into a Word document and begin filling out the questions. Nothing here is compulsory or required – just give as much information as you can. Then, remove our commentary and send it out to web design agencies!
Start off by listing the basics in the website brief, so that a web design agency can get to know your company and understand your business needs.
If a web design agency can understand the faults of the old/current website, they can avoid wasting their time and yours by suggesting something you’re already doing that’s not working well.
Moving forward, you want the web design agency to start thinking about incorporating features that you like, and need, into your new website design. In the website brief you can consider the following:
In the website brief, this is quite important. You may be new to this, and not know how much it will cost for a website re-design. Don’t worry, just outline your budget and be honest. Agencies will come back to you with a quote and if your budget isn’t quite realistic, they’ll suggest a more accurate figure.
This is up to you. Many people think that if they don’t specify a budget they may get a lower quote, but this isn’t always the case. You could equally get more expensive quotes which you can’t afford. In this case, you may need to amend your website brief and re-send it, which can draw out the process in your search of finding a great web design agency. By specifying a budget, you may not get a lower quote but you will get realistic solutions that fit within your costs. This can potentially save time in the long run.
You could add anything you think is relevant for the web design agency to know. Try not to be too protective over your information but at the same time, if you don’t feel comfortable sharing any of the above, there’s no need to. We only advise adding in as much information as you can so that the agency have all they need to make sensible and feasible solutions to help your business grow. Remember, if agencies have additional questions, they will ask you so you don’t worry too much about missing anything out. Just give agencies a contact point where they can reach you, should they want to know more.