Point Of Sale DisplaysPoint of sale is in every shop and restaurant in the UK.
The most common use of POS (point of sale displays) is within the retail and hospitality industries. Talking to a local graphic design agency will be wise for getting the best one.
Any time you go into a shop, you will see them, any shop.
Capturing customers attention whilst in a busy shopping centre is difficult with busy crowds.
Music, lights and a million other adverts/displays coming into eyesight; getting customers to stop for 2-3 seconds is all that is needed.
Graphic designers can design and produce them for shops, manufacturers and other re-sellers that are looking to capture retails customers attention.
Point of sale is where you make your payment, either for the dinner you have just finished, or the watch you are about to purchase.
Graphic designers can help with creating displays around you point of sale areas.
Impulse purchase is a big thing, especially in supermarkets.
Any time you approach the checkout area in the supermarket, there is normally a funnelling area whereby low cost items such as sweets, chocolate, nuts, chewing gum. This is so that while you are waiting, you may well impulse buy and spend that extra £1.00 that you would not have before.
Every e-commerce website has a point of sale area, where you go to make your payment for your goods.
Very often (like in the supermarkets) companies will try to upsell additional products before you do your final checkout.
A great example of this would be the McDonalds app.
When you select what food and beverages you want, the app before taking you to the payment complete screen will ask you if you want something else. This could be a McFlurry or an apple pie, or perhaps something you have ordered in the past.
Digital point of sale is increasing since more and more of our buying is done online rather than in physical shops.
They can be used to ‘spruce’ up the display (backdrop displays, light boxes, bright coloured graphics) to try and ensure that your display stands out from all the background noise. Point of sale stands can be used to market a multitude of products:
Any product that is small and able to fit onto a table would be suitable for POS.
That means around 3,000 retail products. Many businesses (such as jewellery shops for example) use very particular sorts of equipment.
Shops like Beaverbrooks use them to display their watches. Sweet shops or music shops like HMV would use them to display their products.
Selfridges are known for their elaborate window scenes.
Therefore POS equipment may be fashioned out of products such as metal, glass, expensive wood and decorated with custom lighting and interior decoration (such as fine cloths or fur).
POS equipment is also used on exhibition stands to showcase products and in the same way to draw attention to brochures, product material and even the products themselves. Exhibition stand designers can help with selecting the right POS display for your application.
Over the years many companies have been analysing buying habits, in the same way that social media monitors what we are looking at and serves us adverts based on our history.
Marketing companies can help you with display around the point of sale section either in a physical location or digitally via your website.
All POS equipment is different; different materials, different sizes, with or without lighting so prices would be based on the specification. As a creative marketing comparison website, we aim to find you the right agency, not necessarily the cheapest.
It is advised to have an idea of the sort of POS display you are looking for, and then you can compare quotes and choose the best designer.
By completing the form opposite local graphic design prices can be put together along with ideas free of charge for you to consider.
We live in a world of price comparison, and no more so than in the retail industry.
Supermarkets and retail giants are experts in the point of sale area, even on websites.
Retail giants like Amazon have made it super easy to add products to your cart and to go to the checkout (even using some of the same terminology we are accustomed with).
We want to help you find the best point of sale solution for your business, and by talking to marketing experts, you may well be able to find the best solution for your physical or online store.
Just fill in the form and let us know how we can help you find that point of sale solution.
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