Graphic Design For Finance Companies

Graphic Design For  Finance CompaniesDoes Your Financial Company Need Graphic Design?

Graphic design for finance companies is important for all display and printed material.  

Graphic designers may be easy to come by but finding a great graphic designer can be more of a challenge.

There are some key qualities you need to look out for when hiring or aspiring to be the very best. Here are some of our top tips that will distinguish a great graphic designer.

  • Creative – Not all graphic designers are really creative, finance companies need creative graphic design to stand out in the crowd.
  • Quality – Quality graphic design is needed for finance companies.  The financial sector demands trust, demands professionalism but needs to stand out against other financial companies.
  • Patience – Quality graphic design for finance companies takes time and patience.  Run of the mill design comes across every day, but patience is required for inspiration.

Whether your financial company is a bank, an insurance broker, a financial broker, an investment bank, it all boils down to one thing.

The financial sector is a serious one, people are serious about their money so quality graphic design is needed for brochures, banners, flyers or any digital graphic design or artwork.

There are hundreds of creative wacky design companies, but financial companies require an agency that has experience in the financial industry.  A track record within a professional industry and serious creative work that stands out.

If you are looking for graphic design help, you are best talking to local graphic designers that have experience in the financial industry.

Just fill in the form to get free advice and quotes from graphic designers that know about marketing for financial companies.

Do Financial Companies Use Graphic Design

Quality graphic design for finance companies is used all the time.  

  • Logo – The logo of your company is one of the most important part of your brand.  Whether you are a bank like TSB, everyone in the UK will know your logo.  Financial companies do change their logo’s from time to time, however for the most part, once your logo is set, it says.  How often have banks changed their logo, the answer is not very often at all.
  • Brochures & Leaflets – all financial companies of any sort have brochures and leaflets, even in our new digital world.  When information is sent by post (which is pretty much standard for all financial companies or all kinds for privacy and security) leaflets and other printed material is often included.
  • Digital Graphics – Graphic design across the digital spectrum incudes financial companies website and social media platforms.  All financial companies have a presence on Twitter, Facebook and even Tik Tok, which is a popular social media platform. 

In the current climate of internet banking many financial companies are not ‘high street’ or ‘customer facing’ but operate outside of visual sight.

There are a broad range of companies that come under the ‘financial industry’.  Some of which are investment banks, high street banks, trust funds, pension funds, building societies etc. 

Many use them for things such as corporate brochures, leaflets, signage, display boards etc.  As well as information that is sent to customers through the post (branded literature etc.)  

Banks such as HSBC will use it all the time.  Even payday loan sites like Lendingstream will use graphic design for finance companies.

Choosing Graphic Designers For Finance Companies

For many financial companies, the issue at hand is which graphic designer to choose.  Someone local, a recommendation, someone random from the internet?

The best advice for financial companies is to use a local company (rather than one that is hundreds of miles away or overseas) that knows the financial industry, has current clients that are in the financial sector. 

If thy have current clients that are also involved in the financial industry, then they should be better equipped in order to help design brochures, leaflets, signs, display boards etc. 

The financial sector is unique and the knowledge that comes from marketing for banks is also fairly unique and different to other industry sectors.

Meeting up with an agency is always helpful; in a world whereby much communication has been shifted to phone or e-mail, the personal element has been lost. 

A meeting provides a chance to capture the designers attention 100% (rather than them reading your e-mail along with others while watching TV at home).

This is why creative marketing comparison is necessary.

Compare Multiple Prices

For financial companies, cost is always going to be a factor; all charge different rates depending on their profit margins and overheads. 

Freelancers tend to charge less than top agencies in London due to having lower running costs, less staff etc.

Shopping around and comparing quotes is essential for anything these days, and creative services is no different.  All graphic design agencies set their own fees, so graphic design prices will vary.

Advice would be to get 3-4 agencies that know the finance industry and compare quotes in order to find the best designer at the best price.

For free advice and quotes from agencies with financial experience, just fill in the form above.

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