Marketing for builders is very important, as the building industry is so large. The need to stand out in the crowd is important, but finding the right marketing agency is hard. We always advise using an agency that knows about marketing for builders.
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The building industry is huge, from the leading contractors like Taylor Wimpey and Bovis, down to Bob the builder that does house extensions. Marketing for builders is essential to standing out in the construction industry and generating new work.
All forms of marketing are great for generating exposure. However some will work better for you that others:
A Dynamic Website
Website design for builders is important in today’s world, as most people use the internet to find a building company. Your website needs to reflect your work, being clean, clear and professional. This will project you as being clean and professional. The actual website design is also important, poor websites stand out and people will go back and go to your competitor.
Advertising for builders is a great way to generate exposure, however some forms of advertising are more suited to you than others. Small building companies that work locally would benefit from radio advertising.
PR And The Media
Public relations is a great way for you to get local media coverage. PR can be used both by small builders and national ones. There are many PR agencies that offer PR for builders and construction companies.
Branding for builders is important in the construction world today. As your brand needs to reflect the quality of your work, how long you have been established and reinforcing your pricing. Branding is essential to all builders of all sizes. Branding is an essential part in marketing for builders.
Brochures for builders are important, even though many people may use the internet. A brochure can be left after a quote is done, which showcases your work – making you look more professional. Brochures are used as promotional items, and can be posted as sales literature. Brochure design can be creative, to reflect the kind of new build you are promoting. Brochures play a varied roll in marketing for builders.
SEO For Your Website
SEO for builders websites is important, because SEO is all about being found online. A website that has no visitors is almost the same as not having a website at all. Most people when searching for a builder will use the internet or social media.
PPC For Your Website
PPC for builders is a great way for you to get instant web coverage for construction related projects in their area. If there are a lot of building companies in your area, you may not appear on page 1 (linked to SEO). So PPC advertising is necessary for your website to appear on page 1. PPC is a great form of marketing for builders and it is very affordable to any building firm.
Telemarketing And Lead Generation
Telemarketing for builders is a great way for you to generate new sales leads. Whether you are targeting businesses or consumers, telemarketing can quickly generate new sales enquiries. By following up sales leads from companies like Glenigan, you can quickly generate new tenders.
Marketing for builders does not have to be expensive. However shopping around is wise. All marketing companies have different rates, overheads and profit margins. Based on the size of the marketing campaign, it is wise to compare prices.
When considering agencies, it is wise to select one that has experience in doing work in the construction and property sector. If they have a track record, have happy clients that you can talk to, then they are a safe bet. Ideally choosing a local agency is best, that way you can meet them and build a relationship.
We do advise getting a few quotes from different agencies, in order to view different proposals and prices. All marketing agencies are different and marketing for builders does need an experienced agency.