PR for architects is very important in order to stand out in this crowded market place. The issue facing many architects is that there are so many to choose from, all with different sector experience. We always advise talking to agencies that have experience in doing PR for architects.
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Public relations is known to help architects raise their profile, boost the brand and communicate news to the audience about announcements, company changes and newsworthy information.
During times of recession, media coverage can be a very effective marketing took for you, in terms of raising your profile and getting your name presented to prospective clients. PR for architects is great for raising brand awareness to your clients.
From the many thousands of PR agencies that there are in the UK, the ones to talk with are the ones that understand the architectural sector. One that knows about marketing for architects and how the construction industry ticks.
It is important that the agency also knows the building industry, understands the trends, the competitors, and how to effectively communicate your message. They should also understand which media to talk to.
Also knowing the contacts at the various media groups; after all, the quicker the articles and press releases go out, the quicker results should come in. Sector publications include Building magazine and the architects journal.
Before meeting the agency, have a look at their client list. See who they have previously worked with, and determine whether or not they have similar clients to you in the building/construction sector.
Meetings are helpful to discuss strategy, objectives and targeting of the media campaign. Talking to some of the agency’s clients would also be worthwhile, to find out how they are to work with. Are they good at responding to issues and problems and, most importantly, getting a good response and creating profits for their clients? PR for architects needs good communication over a meeting.
All agencies set their own fee structures, as private companies they are there to make profit, so shopping around and comparing quotes is necessary. Larger agencies tend to charge higher PR prices due to having higher overheads than freelancers.
Finding a good agency that can produce quick results is the most important thing, but there is no reason to go beyond the prevailing rate when it comes to payment. If you are linked to RIBA, this is a good PR angle to put into campaigns.
As a price comparison website, we want to help you to find the best media agency for the lowest price. PR for architects can be very affective, just fill in the form to see how affective.