Does Your Building Company Need Advertising Support?Advertising for builders is very important in the busy and competitive construction sector.
However with hundreds of advertising agencies to choose from, a problem exists.
Finding the right agency. That is where we come in, to help you get quotes from local advertising agencies. Agencies that know the building and construction industry.
That way, they should be able to get you better results, quicker. Whether you are a leading house builder like Kier, or an independent Bob the builder, advertising for builders is important. Most builders are part of the FMB.
We do advise getting advice and quotes from local advertising agencies that have experience in marketing for builders. They will know your market, know your customers and know what your competitors are doing.
Certainly if you are looking for ongoing work, then you should be using advertising in one form or another.
Advertising keeps you in the forefront of peoples minds, so that when a building project comes up, you come to mind. This could be to let local customers know about a seasonal offer. It could be for local brand awareness.
Advertising for builders and building companies is essential in the modern fast paced world.
When considering advertising for builders, there are different mediums available to you. Depending on what sort of audience you are targeting (consumers, businesses, schools, healthcare etc.) and each one has it’s own reach.
There are lots of different forms of advertising for builders, each with positives and negatives.
Chatting to a few local advertising companies can highlight which forms of advertising are best to start with and which ones to do further down the line.
Social media is a new and very powerful marketing tool that is also available to house builders.
All advertising mediums (see above) carry different price tags. Depending on the size of the advertising campaign, the reach, and of course, the fees that are charged by the advertising companies (as all have different profit margins).
TV advertising is based around the time of day, time of year, region of the UK you want to target and which channel you want to advertise on. BBC1, BBC2, ITV & Channel 4 are the main channels to advertise on. Sky is cheaper, and costs vary depending on the channel you choose (the history channel, Blaze etc. each have different viewer numbers).
Radio advertising also varies in cost, depending on the radio channel, the time of day and the location of the UK you want to target.
As you can see, advertising for builders is not quite as clear cut as being able to quote £1,000 per week since there are a lot of variables to factor in.
Fill in the form and we will get you a few quote to compare from local advertising agencies that have worked in the house building sector in the past.
We have put together 8 marketing strategies for house builders that may be helpful
When considering using an advertising agency, it does make sense to select one that has experience in the house building sector. If they have a track record of experience, and a good success rate, they are a good choice.
We do encourage you to meet the agency. These days with virtual offices, you want to know they are what their website claims.
You can talk to them about the building industry and see how deep their industry knowledge is. Do they understand the jargon and the trends?
Advertising for builders does need personal contact. Review meetings are also important. They are more likely to work hard for you if they know they have a review meeting coming up!
We do advise getting a range of quotes from different advertising agencies, rather than going with one quote.
All advertising agencies in the UK are privately owned and are profit making companies. For this reason comparing quotes is important, not necessarily to find the cheapest advertising company, but the ‘right’ one for your building firm.
In the UK there are literally hundreds of advertising companies of all shapes and sizes.
In this world of price comparison websites, comparing quotes is normal It can certainly be done for advertising, for you to get the best deal.
Advertising prices vary considerably, so it is wise to look around and compare agencies. Advertising for builders does not need to be expensive, just successful.
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