Would Branding Help Your Building Firm?Branding for builders is very important, as it tells customers who you are and what you represent.
There are over 98,000 builders in the UK. As the number of builders continues to grow branding for builders is important in standing out.
We are all used to branding, used to websites and pretty much most of us can tell a good building brand, a good builders website from a dodgy one or poor one.
Why not speak with branding agencies that have experience in doing branding for builders?
Just fill in the form to get free advice and quotes from local branding agencies that know the construction industry.
Branding is about greating a reputation in the construction sector. In the marketing world, a brand is all about the feel and emotions that the name of the builder produces.
Your reputation is what brings recommendations of new business. The brand is a strong marketing tool and works as part of the wider strategy of marketing for builders.
Many people (and companies) are wary of cowboy builders (yes, I mean you Mr O’reilly), you need your brand to set you apart.
Your brand is communicated through some of your other marketing channels, such as:
Your branding is not your website, or your logo, but what people think of when they see any of the bullet points above.
The main thing is continuity throughout your brand, so that the colours are the same, the typography is the same, and your history as a building firm is communicated.
When did your building firm start, have you been trading for 100 years or 6 months? Your history (or story) needs to be communicated through your brand.
Branding companies are multi-skilled marketing agencies that offer the following services:
Branding for builders needs to be done right, taking a short cut is a dangerous move and will effect how you are projected to customers.
People are very wary when it comes to choosing a builder, so having a strong brand that communicates trust is important.
There are tens of thousands of builders in the UK, ranging from small independents, father and son builders, up to national house builders like Persimmon. Each one needs to have a brand, a way for customers to see them as unique rather than ‘just another bricky’.
Standing out in the crowd is what a brand is all about – something that every company needs. For this reason, brand is important to ensure that you rise above the competition. Branding for builders in many ways is essential.
Branding can be expensive, certainly for large companies that may approach a large marketing agency. However it is all about design. All branding agencies set their own fees, so branding prices do vary.
Freelance branding tends to be a lot cheaper than using a top branding company in London, as they do not have the overheads, staff costs or profit margins.
A student with a great design flair could do a better job than a top marketing agency in London, as it is all about design. The cost is dependent on the branding agency that is selected, and their profit margins.
Branding could cost £3,000 or £30,000; this is why comparing quotes is so important.
When considering choosing a marketing company, there are thousands to choose from.
Some branding companies have been trading for decades, having worked for dozens of builders, architects, surveyors and some have only just started trading.
For this reason, selecting a branding company that has experience in doing work in the building sector is wise. If they have a track record and have done work for other similar companies, then they are the most logical choice.
Asking them how long they have been trading, which building companies they have worked with and have a look at their customers websites. Do you like what you see?
We do advise talking with a few different branding companies, in order to get 3-4 quotes to compare.
Comparing branding companies is not about getting quotes and selecting the cheapest agency. Marketing does not work like this. Of course price is an important point, but can they justify their costs. Do they seem to know their trade, do they know how to create a strong brand for you.
We want to help you find the ‘right’ branding company for your building firm. The chemistry has to be there, what does your gut tell you when you talk to them?
Just fill in the form to get quotes and advice on branding for builders.
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