Branding is about greating a reputation in the construction sector. In the marketing world, a brand is all about the feel and emotions that the name of the builder produces. Your reputation is what brings recommendations of new business. The brand is a strong marketing tool and works as part of the wider strategy of marketing for builders. Many people (and companies) are wary of cowboy builders (yes, I mean you Mr O’reilly), you need your brand to set you apart.
There are tens of thousands of builders in the UK, ranging from small independents, father and son builders, up to national house builders like Persimmon. Each one needs to have a brand, a way for customers to see them as unique rather than ‘just another bricky’. Standing out in the crowd is what a brand is all about – something that every company needs. For this reason, brand is important to ensure that you rise above the competition. Branding for builders in many ways is essential.
Branding can be expensive, certainly for large companies that may approach a large marketing agency. However it is all about design. A student with a great design flair could do a better job than a top marketing agency in London, as it is all about design. The cost is dependent on the agency that is selected, and their profit margins.
When considering branding companies, there are thousands to choose from. For this reason, selecting one that has experience in doing work in the building sector is wise. If they have a track record and have done work for other similar companies, then they are the most logical choice.
We do advise talking with a few designers, in order to get 3-4 quotes to compare. Just fill in the form to get quotes and advice on branding for builders.
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