Marketing for surveyors is very important as the number of surveyors is constantly growing in the UK. Standing out in this busy sector is important as is generating new business.
The difficulty is finding the right marketing agency, as there are thousands in the UK. You do not want to invest thousands of pounds into a marketing campaign only for it to be unsuccessful. Normally the reason that marketing is unsuccessful is because of a lack of understanding or lack or clear communication. We always advise using an agency that is experienced in doing marketing for surveyors. If they know the industry then they are more likely to communicate your message effectively.
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There are tens of thousands of surveyors in the UK. You need to stand out above all your competitors.
Marketing generates a buzz and a stir in the industry. This is what is needed in order to gain a foothold and ensure that clients come to you rather than go to your competitor. You need marketing in order to ensure that you are getting new enquiries through, to keep business ticking over, or better yet growing.
Effective marketing is all about using the right marketing vehicle. There are a wide range of marketing tools that you can make use of, including the following:
Your website is the first place to start, by having a good site for clients and the media to find, will ensure that incoming sales leads should be regular. Marketing for surveyors really starts with your website. It is normally the first thing that your customers will see before they see you. Your shop window in many ways. A good website design is essential, as a poor website or old website does stand out.
However it does not stop there, there is no point in having a good website if there are no visitors coming to it. This is all linked to internet marketing.
Branding for surveyors is important in order for you to stand out in the crowd, to be unique and to ensure your message is fresh. Branding sets you apart in the industry and it is what your customers will buy into. Leading brands in the industry would be Arup, Balfour Beatty and Kier.
Your brand is what makes you stand out, what differentiates you from all the other surveyors in the UK.
Telemarketing for surveyors is perhaps one of the most powerful (and certainly most pro-active) forms of promotion that can be used to generrate new sales enquiries. Telemarketing is in many ways, an essential part of marketing for surveyors. By proactively going out and finding business through lead generation.
Once your website is setup and designed, SEO is the next thing to consider. To ensure that your website appears on local (or national) searches via search engines. For smaller practices, being found on local searches is very important. SEO is a big part of marketing for surveyors.
However SEO can and does take time, and constant work. This is why you need to use other forms of internet marketing in order to generate enquiries online for you.
PPC for surveyors is a very quick and cost effective way for your website to be found quickly. It is quick and simple to setup, and can be a great tool to quickly generate new sales enquiries. PPC is perfect for smaller surveyors that are looking for local business.
Social media marketing is one of the fastest growing forms of marketing. Having a presence on websites like Linkedin and Twitter is important, mainly for your SEO strategy. If you are regularly posting updates, search engines will see this and know that your ‘wheels are turning’.
PR is a low cost and powerful marketing tool. It can be very well targeted to the construction and property media (ensuring the surveying practice is seen by the right prospects). Public relations and media attention for surveyors can be one of the most powerful forms of promotion available to you. There are many PR agencies that do have construction marketing experience.
There are tens of thousands of agencies in the UK, we do advise advise shopping around and comparing quotes. All marketing agencies set their own fees, so marketing prices will vary significantly. Marketing for surveyors does not have to be expensive, so care needs to be take in which agency you decide to work with.