Marketing for surveyors is very important as the number of surveyors is constantly growing in the UK. The difficulty is finding the right marketing agency, as there are thousands in the UK. We always advise using an agency that is experienced in doing marketing for surveyors.
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There are tens of thousands of surveyors in the UK. You need to stand out above all your competitors.
Marketing generates a buzz and a stir in the industry. This is what is needed in order to gain a foothold and ensure that clients come to you rather than go to your competitor.
There are a wide range of marketing tools that you can make use of, including the following:
A Dynamic Website
Website design for surveyors is the first place to start, by having a good site for clients and the media to find, will ensure that incoming sales leads should be regular. Marketing for surveyors really starts with the website. It is normally the first thing that your customers will see before they see you. A good website design is essential, as a poor website or old website does stand out.
Branding for surveyors is important in order for you to stand out in the crowd, to be unique and to ensure your message is fresh. Branding sets you apart in the industry and it is what your customers will buy into. Leading brands in the industry would be Arup, Balfour Beatty and Kier.
Telemarketing And Lead Generation
Telemarketing for surveyors is perhaps one of the most powerful (and certainly most pro-active) forms of promotion that can be used to generrate new sales enquiries. Telemarketing is in many ways, an essential part of marketing for surveyors. By proactively going out and finding business through lead generation.
SEO For Your Website
Once your website is setup and designed, SEO is the next thing to consider. To ensure that your website appears on local (or national) searches via search engines. For smaller practices, being found on local searches is very important. SEO is a big part of marketing for surveyors.
PPC For Your Website
PPC for surveyors is a very quick and cost effective way for your website to be found quickly. It is quick and simple to setup, and can be a great tool to quickly generate new sales enquiries. PPC is perfect for smaller surveyors that are looking for local business.
PR And Media Support
PR is a low cost and powerful marketing tool. It can be very well targeted to the construction and property media (ensuring the surveying practice is seen by the right prospects). PR for surveyors can be one of the most powerful forms of promotion available to you. There are many PR agencies that do have construction marketing experience.
There are tens of thousands of agencies in the UK, we do advise advise shopping around and comparing quotes. All agencies set their own fees, so marketing prices will vary significantly. Marketing for surveyors does not have to be expensive, so care needs to be take in which agency you decide to work with.