Marketing for Construction Companies
Marketing in the construction industry is becoming more and more necessary as the sector continues to grow. The difficulty is finding the right agency, as there are so many marketing companies in the UK. We always advise talking to agencies that have construction marketing experience.
Just fill in the form to get free advice and quotes from 5 local marketing agencies
that have experience in doing marketing for construction companies.
The UK Construction Industry
Marketing in the construction industry has always been a tricky area as the sector has been so up and down.Since the recession, the industry has started to pick up. As a result, construction companies are looking at new and more creative forms of marketing to stand out.The sector has moved on a lot in terms of it’s marketing and communications. As building firms are now taking on external marketing professionals that have an in-depth knowledge of construction marketing.The construction industry is very diverse, a few areas would be:
- Product Engineers
- Civil Engineers
- Lighting Manufacture
- flooring, ceiling companies,
- Dry Walls
- Heavy Plant
- Security (site security, CCTV, mobile patrol etc.)
The construction sector has over a million different businesses within it. Each needs a different construction marketing approach.
Marketing Within The Construction Industry
There are three things that a construction company needs to look for when looking to select a marketing company to work with:
- They have a track record within the construction sector
- The marketing company is local
- They can get results
There are hundreds of marketing companies around the UK. Some have experience of working within the construction and property sector. There are a few that work specifically within the construction sector. So it is worth getting a few quotes and ideas from a few of them to compare.Working with a local construction marketing agency will ensure that you have a level of control over the campaign. You would miss this if the agency were far away (or at the other side of the UK).Working with a local agency means that you can meet with them without to much difficulty. Even though we are living in a cyber society and a world of text messages and e-mail. Face to face meetings still play an important role in developing a relationship and communication. Often overlooked as a way of saving time and bringing on more ‘cyber clients’ marketing companies can sometimes forsake meetings as not essential. However from your perspective, ensuring the marketing company totally understands your business, goals and objectives is essential.Follow up meetings (reviews) are also suggested. To ensure that the campaign is running well and KPI’s are being met (key performance indicators).Marketing is a difficult thing to measure. However as a construction company you do need to have a way of measuring results. You cannot just write a blank cheque in the hope that it may work.Asking for current clients and testimonials should give you a feel for how other customers experiences are. How successful their campaigns are, what they are like to work with etc.
Popular Forms Of Marketing
Your website is normally the first thing a client will see. It is your shop window. By having a few website designers
to have a look at your website (or setting up a new one) you can get some good feedback.Using website designers with construction experience
is something we do encourage. They will know your customers and what designs work to produce an effective website.Promotion Of Your Website
PPC is a new form of marketing for construction companies. PPC for construction companies
is almost an essential marketing tool. Only 10 companies can fit onto page 1.Telemarketing/Lead Generation
A popular way to generate new business is to use telemarketing
. Canvassing for new work when there is little around is sadly what is needed to keep new tenders coming through.Lead Generation For Construction CompaniesTelemarketing for construction companies
can quickly follow up on old sales leads, or hunt for new ones. Using companies such as ABI you can get lead generation underway. Telemarketing is a powerful construction marketing option.Events And Exhibitions In The Sector
Historically events and exhibitions have been up and down in construction. Back in the early days of the recession, many construction exhibitions
had been cancelled. As the industry has picked up, many events such as Interbuild
. Exhibitions can be a great form of construction marketing as you can showcase your products to the central construction industry. There are a number of exhibition stand designers
that can help you get a great stand at your next construction event.Sales Training
For your sales teams, they do need good training, and a trainer that is experienced in sales training for construction companies
is ideally placed.
Media and Marketing Exposure In The Industry
There are many media publications in the construction sector:
These magazines are read by most of the leading companies in the construction and property sector and are a great place for articles and press releases to be published. There are a wide number of PR agencies with construction experience
that know the contacts at the above publications. Many PR agencies
that have sector experience have been forced to close (as the recession has not just effected property companies, but the marketing companies serving them.
Compare Multiple Quotes
Construction marketing is a balance between getting the most experienced agency for the best price. We want to help you find a local marketing agency that have experience in the construction sector. Just fill in the form to get quotes and advice from 5 local marketing agencies that know construction marketing.
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