There are a number of professional associations and trade bodies that can help you. Often being linked to recognised trade associations gives a stamp of approval and makes a good background for any marketing campaign that is done. Some of the trade associations would be:
Very often companies look for quality guarantees, and being associated with a reputable body does add some comfort and psychological assurance. This is something public relations for surveyors will work alongside.
PR for surveyors is a great marketing tool, due to it being low cost and running in the background. PR can provide both on-line and off-line support to help to raise your profile and create brand awareness. It is a relatively low cost marketing tool that can be used by any-sized practice.
One thing that is important is choosing an agency that knows the construction industry, or at least knows the building/property market. The reason is because the media agency will have established media contacts that can be quickly approached with any press articles and press releases. This should gain quicker results, rather than having the agency doing research and fact finding in order to establish contacts.
The PR prices will vary between companies, as all public relations agencies charge at their own rates; but also depending on the size of campaign that is chosen. It is important to obtain advice about campaigns with costings from several public relations companies. As a price comparison website, we want to help you to get the best media agency for the lowest price.