PR for surveyors is essential these days, as the industry is getting much more competitive. The only problem is finding a suitable PR agency that has construction marketing experienced. Knowing the construction sector is essential to PR for surveyors as they will know the construction media.
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The media is an essential marketing tool, not least because of the fact that you may have been affected by the slump in the construction industry a few years back now.
Marketing for surveyors is essential in order for the you to stand out in the UK surveying sector.
The UK has over 75,000 surveyors practising, according to the Royal Institute Of Chartered Surveyors statistics, which is quite a large market. This means you have a lot of competition to stand out from.
There are a number of professional associations and trade bodies that can help you. Often being linked to recognised trade associations gives a stamp of approval and makes a good background for any marketing campaign that is done.
Some of the trade associations would be:
Very often companies look for quality guarantees, and being associated with a reputable body does add some comfort and psychological assurance. This is something PR for surveyors will work alongside.
PR for surveyors is a great marketing tool, due to it being low cost and running in the background. PR can provide both on-line and off-line support to help to raise your profile and create brand awareness. It is a relatively low cost marketing tool that can be used by any-sized practice.
One thing that is important is choosing an agency that knows the construction industry, or at least knows the building/property market.
The reason is because the PR agency will have established media contacts that can be quickly approached with any press articles and press releases.
This should gain quicker results, rather than having the agency doing research and fact finding in order to establish contacts.
The PR prices will vary between companies, as all PR agencies charge at their own rates; but also depending on the size of campaign that is chosen. It is important to obtain advice about campaigns with costings from several PR companies. As a price comparison website, we want to help you to get the best PR agency for the lowest price.